The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at 'The New York Times'

[ The New York Times | 2011-05-09 00:00:00 UTC ]
News tagged with: #media equation #sell advertisers #magazine publishers #making plans #digital revolution

Other Publishing stories related to: 'The Media Equation: Now to Sell Advertisers on Tablets'


YouTube admits deleting Novara Media the ‘wrong call’

The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week

[ Media Week | 2021-10-26 15:58:53 UTC ]
More news stories like this | News stories tagged with: #questions remain #independent publisher


YA authors shelve NFT story after social media backlash

A group of YA authors have been forced to backtrack over plans for a Non-Fungible Token (NFT) story following an online backlash against the project.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 11:15:07 UTC ]
More news stories like this | News stories tagged with: #ya authors


Watkins Media owner Ifield buys John Hunt Publishing

Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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Australian sports media: ‘There’s this pigeonholing of Indigenous voices’ | Marnie Vinall

For broadcasters Shelley Ware and Rana Hussain, women and people from diverse backgrounds are underrepresentedShelley Ware, an experienced media personality across television and radio and Yankunytjatjara and Wirangu woman, recently posted to Twitter: “I’ll be honest the lack of diversity in... Continue reading at The Guardian

[ The Guardian | 2021-10-22 19:00:22 UTC ]
More news stories like this | News stories tagged with: #indigenous voices #diverse backgrounds #women in media


Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content


Books in the Media: Grohl and Strout rock to the top of reviews

Dave Grohl's memoir The Storyteller (S&S) was one of the critics most reviewed this week, picking up mentions in The Bookseller, the Observer, Guardian, Times, Sunday Times and Irish Times.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-17 21:25:03 UTC ]
More news stories like this | News stories tagged with: #dave grohl #sunday times #irish times #memoir


Books in the Media: le Carré's last dominates reviews to close career in style

John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 06:20:33 UTC ]
More news stories like this | News stories tagged with: #sunday times #le carr #review pages #sunday telegraph


BBC and 9 Story Media Group bring A Kind of Spark to UK screens

Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller

[ The Bookseller | 2021-10-10 20:11:31 UTC ]
More news stories like this | News stories tagged with: #bbc children #elle mcnicoll


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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Ozy, the US startup aiming to shake up media, shuts amid scandal

Revelations about exaggerated audience sizes helped sink the star-studded digital news outletAll the right boxes looked to have been ticked when digital media company Ozy began. Launched in 2013 with the intention of shaking up both online and broadcast journalism, the American startup quickly... Continue reading at The Guardian

[ The Guardian | 2021-10-03 07:00:21 UTC ]
More news stories like this | News stories tagged with: #leading names #powerful women #digital media


Ozy Media Will Shut Down

The digital media start-up had come under scrutiny for its business practices after articles in The Times. Continue reading at The New York Times

[ The New York Times | 2021-10-02 01:54:04 UTC ]
More news stories like this | News stories tagged with: #ozy media #business practices #digital media


Media startup Ozy shuts down after New York Times report raises concerns

Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian

[ The Guardian | 2021-10-01 23:52:05 UTC ]
More news stories like this | News stories tagged with: #internal investigation #digital media


A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday

[ Digiday | 2021-09-30 19:04:53 UTC ]
More news stories like this | News stories tagged with: #media buyers #nielsen


Media Briefing: What publishers had to say at the Digiday Publishing Summit

This week's Media Briefing recaps what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit. The post Media Briefing: What publishers had to say at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-30 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #publishing executives #closed doors #publishing summit


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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Goldman Sachs, Ozy Media and a $40 Million Conference Call Gone Wrong

The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading at The New York Times

[ The New York Times | 2021-09-27 02:20:46 UTC ]
More news stories like this | News stories tagged with: #goldman sachs #ozy media #audience size #digital media


Media Briefing: What to expect from the Digiday Publishing Summit

This week's Media Briefing previews the upcoming Digiday Publishing Summit, which kicks off on Sept. 27 and will feature speakers from media companies including The Washington Post, BDG, Group Nine Media and Essence. The post Media Briefing: What to expect from the Digiday Publishing Summit... Continue reading at Digiday

[ Digiday | 2021-09-23 04:01:00 UTC ]
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Marcus Rashford to be included in GCSE media studies course

Pupils will learn about footballer’s use of social media to highlight social and race issues he cares aboutMarcus Rashford’s much-lauded use of social media to pursue his campaign against child food poverty and persuade the UK government to expand free school meals is to be studied by pupils... Continue reading at The Guardian

[ The Guardian | 2021-09-22 08:45:43 UTC ]
More news stories like this | News stories tagged with: #england footballer #marcus rashford #race issues #uk government #manchester united #book club


Richard Osman’s second book is one of the fastest-selling novels since records began

The Pointless presenter’s second crime novel, The Man Who Died Twice, has sold 114,202 copies in its first week on saleRichard Osman’s follow-up to The Thursday Murder Club, The Man Who Died Twice, has become one of the fastest-selling novels since records began.Published on 16 September, The... Continue reading at The Guardian

[ The Guardian | 2021-09-21 14:37:39 UTC ]
More news stories like this | News stories tagged with: #richard osman #records began #pointless presenter #elderly sleuths #late 1990s #nielsen bookscan


Books in the Media: Critics swoop on Day's fifth novel

Elizabeth Day's latest novel Magpie (Fourth Estate) picked up reviews in the Observer, the Irish Times, the Sunday Times, the Daily Mail and the i this week.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 03:19:56 UTC ]
More news stories like this | News stories tagged with: #elizabeth day #theirish times