Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers are increasingly viewing email as more than just an engine for driving traffic to their sites. "Newsletters today are in many ways the newspapers of yesterday; the inbox is the new doorstep," says Jessie Li, newsletter editor at The New Yorker. "In recent years we’ve seen a huge explosion of newsletters in the news industry, and the intimacy in particular of written-through newsletters, with dedicated authors and sometimes niche audiences, has definitely pushed The New Yorker’s newsletters into new territory too." Still, Li says, the magazine has continued to find success with simpler, more traditional formats—link drivers or article roundups—that can function as a less cluttered, more curated version of a homepage for readers. Like anything else, the audience dictates the format. At Industry Dive, a B2B media company which makes extensive use of email newsletters across its 20 industry-specific verticals, the succinct, mobile-optimized, headline-and-brief-summary format remains ideal, says VP of marketing Robin Re, but frequencies and send times can vary significantly from vertical to vertical, depending on each specific audience's consumption habits, and frequent testing and... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 11:58 A third of UK trade publishers think that over 10% of their total book revenue will come from ebooks by 2012, according to new research released by Publishing Technology at BMLs annual Books & Consumers Conference. The... Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 22/03/2011 - 16:40 Two of US publishing's leading commentators are moving into the conference business with Publishers Launch Conferences, which will "convene up to eight events in four cities over the next year", including New York, San... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times
[ The New York Times | 2011-03-21 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Fri, 18/03/2011 - 11:32 French culture minister Frédéric Mitterrand has said that he would not intervene in the dispute between publishers and authors over electronic rights for the moment. Mitterrand also hit out a the recent European Commission... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/03/2011 - 09:23 The Society of Chief Librarians and the Museums, Libraries and Archives Council have signed a joint position on ebook lending in libraries, saying the Publisher Association's baseline position has "limited practical use"... Continue reading at The Bookseller
[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 16/03/2011 - 09:03 The new-look Paris Book Fair will open on Friday [18th March] for four days as five of the leading French publishers ponder the raids by the European Commission competition officials a fortnight ago. Hachette Livre, Bayard... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Simplifying (and clarifying) the purchasing processregardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPAs Digital E-Reading conference today. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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It looks as if Apple will be in the digital mag game with more than just subscription apps. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 16/03/2011 - 13:30 French authors are increasingly satisfied with their publishers, according to the third annual survey conducted by the Civil Society for Multimedia Authors (Scam). The latest results show that 71% of respondents are... Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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Barry O'Callaghan, the chief executive of Houghton Mifflin Harcourt, resigned on Tuesday after less than two years on the job. Continue reading at The New York Times
[ The New York Times | 2011-03-16 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 15/03/2011 - 09:23 French culture minister Frédéric Mitterrand has urged French publishers to speak with one voice in forthcoming negotiations with Amazon over supplying their ebooks for the Kindle. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 15/03/2011 - 15:45 Apple's latest version of its iBooks app, which allows ebooks to have a pictorial layout similar to printed books and supports full page illustrations, has been hailed by one publisher as being "the beginning of a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times
[ The New York Times | 2011-03-15 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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In most parts of Asia, wizardry and fantastical plots have lost much of their magic after dominating the bestseller list for so long. The subsequent vampire and werewolf fever is, by comparison, not as rabidly welcomed in certain territories. As for that wimpy kid, well, his popularity suffers... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:02 The relationship between publishers and retailers needs to change if physical bookshops are not to face a "bleak" future, the c.e.o. of Blackwell has warned. Andrew Hutchings was speaking during the Retailers Question Time... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:04 Continuum has been crowned the Independent Publishers Guild's Independent Publisher of the Year at the IPG awards, in a night when it and Faber won two awards. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Association publishers face some unique challengesnamely their role as an ancillary operation within a broader organization. However, the operative word is publisher and associations share many of the same concerns as their peers on the consumer and b-to-b sides. Folio: spoke with several... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 09/03/2011 - 08:43 Picture book author and illustrator Gillian McClure is setting up publishing company Plaister Press rather than conform to the "hugely cautious" picture book market. McClure hopes the company will eventually expand to include... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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