These are the Facebook execs using Twitter to promote the social network and attack its critics. The post The Facebook execs who turn to Twitter for publisher charm offensive appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-02-01 00:00:00 UTC ]
Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest. Millennial news site Mic, for ex ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growth tactics
Underground publisher says it is risking regulations to translate Svetlana Alexievich’s novels into her home languageBefore a group of Belarusian artists and intellectuals chose it as their headquarters, Minsk drinkers would line up outside the run-down building for cheap vodka on tap. These... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wine bar
#publishing works
#svetlana alexievich
#nobel prize
HarperCollins defends book as a work of ‘impeccable scholarship’ after the Hughes estate accuses author Jonathan Bate of factual inaccuracyThe publisher of Jonathan Bate’s controversial biography of Ted Hughes has hit back after an attack on the work’s accuracy by the late poet’s widow, saying... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ted hughes
#hit back
#late poet
When monthly magazine California Sunday started publishing on the Web last fall, it didn’t opt for CMS standbys such as WordPress or Drupal. Instead, it chose Atavist, a small publishing platform billed by media prognosticators as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-19 00:00:00 UTC ]
More news stories like this |
Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vertical video
#mobile ads
#social marketers
#michael kors
With transaction, AIM adds a sixth division called Creative Home Arts. The post Active Interest Media Acquires August Home Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-19 00:00:00 UTC ]
More news stories like this |
Publishing is more sinned against than sinning. You won’t find it hard to find someone somewhere having a pop at the business of books, pointing out its failings while ignoring its successes. It comes with the territory: that shock of the new and frustration with the traditional. As journalist... Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#futurebook awards
PEN American Center is teaming with 12 U.S. publishers to monitor and address incidents of censorship in the translations of U.S. titles in the Chinese book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers respond
#chinese censorship
The atmosphere in some large publishing houses is "toxic" as imprints are forced to compete against each other for big titles, Profile Books' owner Andrew Franklin has said. Continue reading at The Bookseller
[ The Bookseller | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#large publishers
#big titles
#profile books
Eight book tech companies, 15 digital books, 10 marketing/publicity campaigns, seven platforms and 15 individuals from within the book business will go head to head for the coveted FutureBook Awards. The shortlists display excellence and innovation with the winners announced at the FutureBook... Continue reading at The Bookseller
[ The Bookseller | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
#winners announced
Timed to coincide with Spirit Day, Facebook's Research and Data Science division has published a report outlining how increasing numbers of US users that identify as lesbian, gay, bi or transexual have come out on the social network this year. "Not... Continue reading at Engadget
[ Engadget | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increasing numbers
From editorial assistants to senior VP’s, this is how much people who work in publishing reported earning last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#senior vp
A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher IDG Communications ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
Our annual salary survey drew responses from a younger group than in years past, though the industry still is very white, with 89% of respondents reporting as caucasian. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#predominantly white
#years past
Man Booker winner Marlon James says he was turned down 78 times before getting published, and his long search for recognition is not unique. Find out how much you know about the history of literary rebuffs with our quiz on the great rejected books1. Whose novel was rejected as “Overwhelmingly... Continue reading at The Guardian
[ The Guardian | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great books
#thousand years
#naked lunch
Ai Weiwei, the Chinese artist and noted free speech activist, is writing his memoirs that will be published in 2017 by Crown, the publisher announced this week. The book will be published in multiple countries in print, audio and digital formats and is expected to cover the artist's life,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ai weiwei
#publish memoir
#publisher announced
#digital formats
When book publishers must compete with other media for readers' attention, publishers should have a clear vision for their business and titles. The post The Profit of Publishing with Purpose appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#clear vision
Google is "even more aggressive" than Amazon when it comes to control over the pricing of content, the chief of Hachette Livre, Arnaud Nourry, has warned. The chairman and c.e.o of the world’s second largest trade publisher said the search engine company was more dangerous than fellow... Continue reading at The Bookseller
[ The Bookseller | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arnaud nourry
#hachette livre
Led by girl-focused comics, sales of kids' and YA graphic novels continue to grow and publishers used New York Comic Con to launch a spate of new properties targeting girls and young women. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#young women
Arnaud Nourry, chairman and chief executive of Hachette Livre, answered questions on hot-button topics like self-publishing, agency pricing, and threats to copyright. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arnaud nourry
#hachette livre
#big questions
#agency pricing