The E.W. Scripps Co. Buys Cracked for $39 Million

In an effort to court millennials and invest further in key content categories, The E.W. Scripps Co. has acquired the iconic humor brand Cracked from Demand Media. The purchase price was $39 million."We always look for brands that have an eye toward high quality," said Scripps Chief Digital Officer Adam Symson. "So Cracked really fit the bill for us."Cracked magazine launched in 1958 as a competitor to Mad magazine. Since dropping a print edition in 2007, the brand has been a digital-only destination for all things pop culture, weird and funny. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-04-13 00:00:00 UTC ]
News tagged with: #demand media #purchase price #high quality #mad magazine

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Yes, Library Borrowers Really Do Buy Books: 3.2 a Month

OverDrive surveyed library users and found they buy an average of 3.2 books (both print and ebooks) each month, with 35% buying after borrowing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-19 00:00:00 UTC ]
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Penguin buys back Puffin Book Club

Penguin has bought the Puffin Book Club back from The Book People. The club was originally... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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Scholastic To Donate One Million Books for Superstorm Recovery

Scholastic is donating a million books and offering free online resources to those children and teachers affected by Superstorm Sandy. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
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Chicken House buys début

Chicken House has acquired a young adult title by 15-year-old Jade Ngengi. Publisher Barry... Continue reading at The Bookseller

[ The Bookseller | 2012-11-09 00:00:00 UTC ]
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Sales of three million for latest Apple devices

Apple has announced sales of three million units internationally for its latest tablet devices,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Bertelsmann Buys 100% of Random House Mondadori

Bertelsmann’s Random House will now own 100 percent of the shares in Random House Mondadori, its trade book publisher in Spain and Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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Ebury buys two from Coleman

Ebury has acquired two books by author Rowan Coleman, with the author of The Accidental... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Is Amazon Really Buying Brazil’s Biggest Bookstore Chain?

Amazon is said to be negotiating to acquire Saraiva, Brazil's dominant bookseller, with 102 stores. Is it realistic? We break down the facts and scenarios. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
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Content Newswire NewsCred Buys Cloud Publisher Daylife

NewsCred is a media upstart that offers a one-stop shop for high quality content from the likes of the Economist and Bloomberg. After relaunching less than a year ago with a $4 million investment, the company&rsquo;s technology-driven syndication ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
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Amazon tells Kindle customers to expect buying credit, thanks to ebook price-fixing settlement

I bought my first ebook in 1999 and in recent years stopped purchasing print altogether. My wife is a relative ebook newbie, so I am surprised that she and not me received surprising email today from Amazon about a forthcoming purchasing credit. Perhaps you got similar message. In April, the... Continue reading at Betanews

[ Betanews | 2012-10-14 00:00:00 UTC ]
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Viking buys The Separation

Penguin imprint Viking has bagged The Separation by Dinah Jefferies, with publishing director... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Sage buys Adam Matthew

Publisher Sage has bought online primary sources publisher Adam Matthew, best known for... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
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