The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-13 00:00:00 UTC ]
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Mondadori’s Miriam Spinnato: ‘Audio Production Has Increased Significantly’

The director of digital publishing for Mondadori Libri in Italy, Miriam Spinnato, talks about audiobooks' 'inherently accessible' format. The post Mondadori’s Miriam Spinnato: ‘Audio Production Has Increased Significantly’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-25 15:24:25 UTC ]
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Is the Kindle Colorsoft Too Late? Amazon Reveals What Took So Damn Long to Catch Up

After losing ground to its rivals, Amazon is finally fighting back. Panos Panay argues the timing is just right. Continue reading at Wired

[ Wired | 2024-10-24 18:11:14 UTC ]
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Spider-Man 2 will crawl onto PCs in January

It’s been over a year since Peter Parker and Miles Morales joined forces for their epic crossover adventure game on the Sony PlayStation 5. Now they are swinging their way to PCs early next year. Sony announced at New York Comic Con today that Marvel’s Spider-Man 2 is getting a PC release on... Continue reading at Engadget

[ Engadget | 2024-10-18 22:31:43 UTC ]
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The unfinished business of 2 World Trade Center

Silverstein Properties' redevelopment of the World Trade Center site has been by and large a success story. Yes, the Lower Manhattan office market is struggling in the wake of the pandemic, but in the past two decades the developer has still managed to transform a desolate location of almost... Continue reading at Crains New York

[ Crains New York | 2024-10-17 09:48:11 UTC ]
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Monarch Books Launches GoFundMe Campaign to Pay Bills

Monarch Books & Gifts in Overland Park, Kan. launched a GoFundMe campaign after hackers drained the bookstore's bank account. The funds raised will be used to keep the store afloat after a summer of slow sales compounded the problems caused by the fraud. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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Cover Reveal of TRANS HISTORY: A GRAPHIC NOVEL by Alex L. Combs and Andrew Eakett

Maia Kobabe calls this graphic nonfiction book a "beautiful and compassionate primer" to trans histories. Continue reading at Book Riot

[ Book Riot | 2024-10-10 18:35:00 UTC ]
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Lisa Marie Presley's Memoir Reveals Shocking Michael Jackson Sex Secret

"I think he had kissed Tatum O'Neal," she wrote in her newly published posthumous memoir. Continue reading at HuffPost

[ HuffPost | 2024-10-08 17:24:18 UTC ]
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Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
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The Best Children’s Book Deals of the Day for October 2, 2024

Mythical beasts, horror stories from R.L. Stine, a Charlie Brown collection, and more of today's best kids' book deals. Continue reading at Book Riot

[ Book Riot | 2024-10-02 14:40:00 UTC ]
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Lit Hub Daily: October 2, 2024

“I aligned with stories that were messy and vulnerable. Writers who were messy and vulnerable.” Betsy Lerner remembers working with writers who had demons to wrestle with. | Lit Hub Memoir Caroline Carlson recommends 10 new children’s books that span the globe. | Lit Hub Reading Lists Cornelia... Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-02 10:30:16 UTC ]
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Religion Book Deals: Oct. 2, 2024

Broadleaf Books acquires Artists for Joy podcaster Merideth Hite Estevez’s invitation to experience art as a spiritual doorway, Whitaker House signs Faith And Composition blogger Shalene Roberts’s inspirational book for moms, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
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Book Review: ‘Revenge of the Tipping Point,’ by Malcolm Gladwell

In “Revenge of the Tipping Point,” the best-selling author looks back at his old theories. Continue reading at The New York Times

[ The New York Times | 2024-09-29 09:01:40 UTC ]
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Verso Holds Kickstarter Campaign to Boost U.K. Business

With sales to U.K. bookstores shut off by the bankruptcy of its U.K. distributor Marston, the radical U.K./U.S. publisher has turned to Kickstarter to raise $134,000 to support its fall publishing program. It has raised close to $100,000 in the first 24 hours of the campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-25 04:00:00 UTC ]
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L-WORD Stars Reveal Cover of New Memoir and More Book News!

Plus cover reveals, the Booker Prize shortlist, and the trailer for HEARTSTOPPER Season 3 . Continue reading at Book Riot

[ Book Riot | 2024-09-19 14:30:00 UTC ]
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Exclusive Cover Reveal of “When the Harvest Comes” by Denne Michele Norris

Electric Literature is pleased to reveal the cover of When the Harvest Comes by editor-in-chief Denne Michele Norris, which will be published by Random House on April 15, 2025. You can pre-order your copy here. In this heart-wrenching debut novel, a young Black gay man reckoning with the death... Continue reading at Electric Literature

[ Electric Literature | 2024-09-18 11:04:00 UTC ]
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In new memoir, Bob McDonald reveals he was sexually abused as a child

WARNING: This article contains details of abuse. In his new memoir Just Say Yes, Quirks and Quarks host Bob McDonald charts his path from an unhappy and sometimes abusive home to Canada's foremost explainer of all things scientific. Continue reading at CBC

[ CBC | 2024-09-13 14:31:59 UTC ]
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Google’s ad tech practices have landed them in court. Here’s why

The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company

[ Fast Company | 2024-09-09 13:38:21 UTC ]
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Exclusive Cover Reveal of “Sky Daddy” by Kate Folk

Electric Literature is pleased to reveal the cover of Sky Daddy by Kate Folk, which will be published by Random House on April 08, 2025. You can pre-order your copy here. Cross the jet bridge with Linda, a frequent flyer with a dangerous obsession, in this hilarious and provocative debut novel... Continue reading at Electric Literature

[ Electric Literature | 2024-09-05 11:03:00 UTC ]
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Get 2 Months of Kindle Unlimited Free During Their 10 Year Celebration

Kindle Unlimited is celebrating their tenth year with a sale: three months of KU for the price of one if you sign up by September 15th. Continue reading at Book Riot

[ Book Riot | 2024-09-03 14:11:16 UTC ]
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This Week’s Bestsellers: September 2, 2024

Jodi Picoult has the #3 book in the country with ‘By Any Another Name,’ a fictional exploration of the theory that poet Emilia Bassano ghostwrote Shakespeare’s works. Plus Adalyn Grace wraps her Belladona YA romantasy trilogy, and William Kent Krueger makes a ‘Spirit Crossing’ onto our list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
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