The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-13 00:00:00 UTC ]

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Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks

Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek

[ AdWeek | 2024-06-21 17:04:46 UTC ]
More news stories like this | All news stories tagged with: #conde nast #ad revenue #media content #jeff bezos


Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #tv briefing


Why you might struggle to find this year’s International Booker winner in UK libraries – and why publishing suffers as a result

If you search for translated books all of them won’t come up in a library catalogue search. Continue reading at The Conversation

[ The Conversation | 2024-06-11 17:09:25 UTC ]
More news stories like this | All news stories tagged with: #libraries #translated books #uk libraries


It’s Time We Added Full Credit Pages to Books

The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
More news stories like this | All news stories tagged with: #book publishing #editorial assistant


Major Publishers Sue Google Over Ads for Pirated Ebooks

Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
More news stories like this | All news stories tagged with: #macmillan #ebooks #macmillan learning #cengage learning


Digital Sales Boost Religion Results in First Quarter

Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #religion book


U.S. Audiobook Sales Hit $2 Billion in 2024

The audiobook market in the United States is steadily growing, the Audio Publishers Association reports, with revenue increasing by 9% to $2 billion in 2023 and 38% of American adults having listened to an audiobook in the last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #publishers association #american adults #$2 billion #audiobook market


2 New Books Examine ChatGPT

How did ChatGPT get here? Where is it going? These new books offer some answers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books offer


New DPLA Campaign to Feature ‘Banned Book of the Week’

The effort will feature a banned book every Wednesday on DPLA’s social media accounts. Last year, the group launched its Banned Book Club, a program that uses GPS-based “geo-targeting” to enable readers to check out e-book versions of banned books via an e-reader app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #banned book #e-book #banned books #enable readers


The week's bestselling books, June 2

The Southern California Independent Bookstore Bestsellers list for Sunday, June 2, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-29 13:00:28 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #hardcover #paperback #paperback fiction #including hardcover #bestselling books


ABA Reports Strong Financials and Increased Membership for 2024

The American Booksellers Association held its annual meeting and community forum with 128 individuals and store locations in attendance. ABA’s present membership includes 2,433 bookstore companies with 2,844 store locations, representing “an 11% increase in membership year over year,” according... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #american booksellers association #bookstore #11% increase #annual meeting


The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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2 top Penguin Random House editors leaving amid ongoing changes at publishing house

Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News

[ ABC News | 2024-05-21 00:54:12 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #top editors


This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | All news stories tagged with: #cookbook #times square


Revealed: US university lecturer behind far-right Twitter account and publishing house

Guardian investigation identifies Jonathan Keeperman, a former lecturer at the University of California, Irvine, as ‘Lomez’A Guardian investigation has identified former University of California, Irvine (UCI) lecturer Jonathan Keeperman as the man behind the prominent “new right” publishing... Continue reading at The Guardian

[ The Guardian | 2024-05-14 10:00:15 UTC ]
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Irish poetry publisher toasts new home in pub after crowdfunding campaign

Bookshop and arts centre run by Salmon Poetry is saved from closure after raising more than €60,000 from 700 individualsA bookshop and arts centre run by a prominent Irish poetry publisher has been saved from closure after a GoFundMe campaign raised more than €60,000 – enough to buy new premises... Continue reading at The Guardian

[ The Guardian | 2024-05-13 15:18:10 UTC ]
More news stories like this | All news stories tagged with: #bookshop #crowdfunding campaign


Shirley Conran, campaigner and ‘queen of the bonkbuster’, dies aged 91

Bestselling author of Lace and Superwoman turned her attention to helping people overcome anxiety about mathsShirley Conran, the author of Lace and Superwoman, has died aged 91, her son the designer Jasper Conran has announced.The bestselling “queen of the bonkbuster” was also the founder of the... Continue reading at The Guardian

[ The Guardian | 2024-05-09 18:48:22 UTC ]
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Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
More news stories like this | All news stories tagged with: #lulu


News Corp quotes anti-immigration TikToker but fails to reveal ex-One Nation MP adviser role

Daily Telegraph featured Jordan Knight as a spokesperson for his self-founded Migration Watch• Follow our Australia news live blog for latest updates• Get our morning and afternoon news emails, free app or daily news podcastAn anti-immigration TikToker was featured in the Daily Telegraph as a... Continue reading at The Guardian

[ The Guardian | 2024-05-04 00:00:27 UTC ]
More news stories like this | All news stories tagged with: #news corp #south wales #social housing #daily telegraph #free app #latest updates


Lit Hub Daily: May 2, 2024

Caroline Carlson recommends new children’s books by Matt Hunt, Julie Flett, Vera Brosgol, and more. | Lit Hub Reading Lists “True intimacy means striving for complete knowing.” Khadijah Queen on intimacy, self-care, and the asexual spectrum. | Lit Hub Memoir Are you the literary asshole if you... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-02 10:30:33 UTC ]
More news stories like this | All news stories tagged with: #memoir #literary asshole