The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-13 00:00:00 UTC ]

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How to Be Self-Revealing in Memoir When You’re Not In Real Life

Write-minded: Weekly Inspiration for Writers is currently in its fourth year. We are a weekly podcast for writers craving a unique blend of inspiration and real talk about the ups and downs of the writing life. Hosted by Brooke Warner of She Writes and Grant Faulkner of National Novel Writing... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-22 09:01:33 UTC ]
More news stories like this | All news stories tagged with: #memoir #grant faulkner #brooke warner #writing life #real talk #unique blend #weekly podcast #fourth year #real life #writers craving #weekly inspiration


What Do Parents Really Think of Libraries and Book Bans?: Survey Results

The results are in for three surveys of more than 3,000 parents asking about their perceptions of libraries, librarians, and book bans. Continue reading at Book Riot

[ Book Riot | 2024-01-18 16:40:10 UTC ]
More news stories like this | All news stories tagged with: #libraries #book bans #survey results


The $2,000 ASUS ZenScreen Fold solves the biggest issue with portable monitors

When I’m away from home and don’t have access to my big desktop displays, it feels like I’m missing a limb. Unfortunately, there’s a limit to how big a portable monitor can really be. After a certain point, it’s not going to fit in a reasonably sized bag. ASUS’s ZenScreen Fold solves that... Continue reading at Engadget

[ Engadget | 2024-01-10 20:40:09 UTC ]
More news stories like this | All news stories tagged with: #latest news #hardcover book #las vegas


Exclusive Cover Reveal of “If Only” by Vigdis Hjorth

Electric Literature is pleased to reveal the cover for the novel If Only by Vigdis Hjorth, which will be published by Verso Books on September 3, 2024. Preorder the book here. “A relatively young woman, aged thirty. She married in her early twenties, had two children. It is winter. January and... Continue reading at Electric Literature

[ Electric Literature | 2024-01-01 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #verso #early twenties #young woman #verso books #electric literature #vigdis hjorth


Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | All news stories tagged with: #hardback #publishing contract #hardback books


Cover Reveal: Lucas Mann’s ‘Attachments’

We’re thrilled to reveal the cover for Lucas Mann‘s forthcoming memoir Attachments: Essays on Fatherhood and Other Performances. Here’s a bit about the book from Mann, who is also the author of Captive Audience and Lord Fear: I see Attachments as a way of thinking through and pulling apart the... Continue reading at The Millions

[ The Millions | 2023-12-23 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #cover reveal


A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #privacy reckoning


Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #blurred lines #privacy reckoning #oral history #final episode


Exclusive Cover Reveal: Emma Copley Eisenberg’s “Housemates”

Electric Literature is pleased to reveal the cover of Housemates, the highly-anticipated debut novel by Emma Copley Eisenberg, which will be published by Hogarth on May 28th, 2024. You can pre-order your copy here. When Bernie answers Leah’s ad for a new housemate in Philadelphia, the two find... Continue reading at Electric Literature

[ Electric Literature | 2023-12-21 12:15:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #electric literature


Exclusive Cover Reveal of “Pretty” by KB Brookins

Electric Literature is pleased to reveal the cover for the memoir Pretty by KB Brookins, which will be published by Alfred A. Knopf on May 28, 2024. Preorder the book here. By a prize-winning, young Black trans writer of outsized talent, a fierce and disciplined memoir about queerness,... Continue reading at Electric Literature

[ Electric Literature | 2023-12-15 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #shines light #electric literature


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #associate director #video content


What can we learn from Netflix’s biggest viewership data reveal ever?

The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian

[ The Guardian | 2023-12-13 17:53:11 UTC ]
More news stories like this | All news stories tagged with: #nielsen #arnold schwarzenegger #female friendship #outer banks #huge success #hot topic #young women


News Corp agreed to pay Bruce Lehrmann $295,000 to settle defamation claim, court documents reveal

Payment revealed after ABC agreed to pay him $150,000 and remove Facebook video of Brittany Higgins and Grace Tame speech at National Press ClubGet our morning and afternoon news emails,free app or daily news podcastNews Corp agreed to pay Bruce Lehrmann $295,000 to drop a defamation suit he... Continue reading at The Guardian

[ The Guardian | 2023-12-06 12:10:09 UTC ]
More news stories like this | All news stories tagged with: #news corp #out-of-court settlement #legal costs #federal court #documents filed #parliament house #defamation suit #free app #brittany higgins


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #global pandemic #latest trends #constantly evolving #ad spend #revenue diversification #media companies


Can Liz Cheney defeat 'Orange Jesus'? Her anti-Trump book sure feels like a campaign memoir

In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
More news stories like this | All news stories tagged with: #memoir #anti-trump book


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #unique position #bottom line #current situation #open source


Would I use AI to write my novels? I'd get better results from a monkey with an iPhone | Monica Ali

I asked ChatGPT to improve my latest novel and lost no sleep over the results. But I do worry about diverse voices being crowded out This summer two worlds – literature and technology – collided. News stories began appearing about authors suing OpenAI and Meta for using their works to train... Continue reading at The Guardian

[ The Guardian | 2023-12-01 06:00:07 UTC ]
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Publishers Launch Weeklong #ReadPalestine Campaign

Publishers for Palestine, a coalition of more than 350 publishers from around the world, is offering more than 30 free ebooks by and about Palestinians as part #ReadPalestine week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebooks


The 35 best Amazon Cyber Monday deals you can get

With Cyber Monday deals have come big savings on all things Amazon. If you’ve been looking to get a new Echo speaker for your home office or pick up a Kindle as a holiday gift, now’s a great time to shop for all of Amazon’s gadgets and gear. For 2023, we’re seeing a new... Continue reading at Engadget

[ Engadget | 2023-11-27 14:45:32 UTC ]
More news stories like this | All news stories tagged with: #kindle #ebooks #— buying #saving $15 #extra $10 #4ghz receiver #5ghz band #isp plans #6ghz band #management features #step-by-step instructions #routers performed #eero routers #wider field #night vision #privacy zones


The Meta Quest 2 VR headset is still on sale in an Amazon Black Friday deal

Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget

[ Engadget | 2023-11-25 15:47:52 UTC ]
More news stories like this | All news stories tagged with: #libraries #wider field #good reason #email inbox #black friday #good things