The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-10 00:00:00 UTC ]

Other news stories related to: "The Bookseller Marketing & Publicity Conference 2015"

5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest step #posting videos #shopping cart #ad business #content directly

Bookselling Roundup, Week Ending March 20, 2015

Lhooq Books opens, while Sparta Books marks its 50th anniversary. And Independent Bookstore Day (May 2) moves forward with a new interactive map. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #interactive map

Bookselling Roundup, Week Ending March 13, 2015

Two bookstores changed hands this week—Main Street Books in Davidson, N.C., and Partners Village in Westport, Mass. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
More news stories like this |

Bookselling Roundup, Week Ending March 6, 2015

The NEA’s Read Across America program continues through Saturday with a number of locations around the country celebrating children's literacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
More news stories like this |

Bookselling Roundup, Week Ending February 27, 2015

Lots of good news for indies this week, from a 27% increase in the number of new member stores since 2009 to the re-opening of Bonnie Slotnik Cookbook’s in New York City’s East Village. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #east village #member stores

Bookselling Roundup, Week Ending February 20, 2015

Winter weather continues to affect bookstores and other small businesses, particularly in the Boston area, which is winding down its celebration of Valentine's Week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #boston area #small businesses

Bookselling Roundup, Week Ending February 13, 2015

A flurry of bookselling events took place this week, including the introduction of carefully culled French sections, or "corners," in seven indies around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-13 00:00:00 UTC ]
More news stories like this |

Bookselling Roundup, Week Ending February 6, 2015

With the addition of 59 new store members to the ABA last year—the most since 2008—this has been a good week for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #good week

ABA Winter Institute 2015: A Growing State Offers Growing Opportunities For Booksellers

The book business is strong in North Carolina as booksellers in the Tar Heel State come out of the economic downturn that wreaked havoc across the nation starting in 2008. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #economic downturn #north carolina #book business

Bookselling Roundup, Week Ending January 30, 2015

The indie bookstore revival continues with a newly opened store in Plattsburgh, N.Y., and new stores slated for Detroit and Decatur. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stores slated

2015 Mega-Conference Set for Atlanta Feb. 23-25

Now in its sixth year, the Key Executives Mega-Conference will take place in Atlanta Feb. 23-25. Sponsored by the Inland Press Association, Local Media Association, and Southern Newspapers Publishers Association, this year&rsquo;s program centers ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sixth year

Italian Ebook Market Estimated to Grow 30-40% in 2015

Marcello Vena of AllBrain's recent survey of the Italian book market estimates Italian ebook sales nearing €60m, and growing 30-40% in 2015. The post Italian Ebook Market Estimated to Grow 30-40% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recent survey #marcello vena

Bookselling Roundup, Week Ending January 16, 2015

Transition continues among college stores at the start of the second semester. Beginning in May, UMass, Amherst students will be ordering and renting textbooks from Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #college stores

Bookselling Roundup, Week Ending January 9, 2015

Indies could be headed into another good year, with a number of new stores opening, including Walls of Books in Zanesville, Ohio, and Mustard Seed in Bath, Maine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stores opening #good year

Publicity Campaign Calls on Booksellers to End Novel

Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holiday season #selling books

Voxburner and Angel at Bookseller Children's Conference

Market data company Voxburner, publisher Nosy Crow and publicists Angel Publicity are among early... Continue reading at The Bookseller

[ The Bookseller | 2014-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller children

Gadgets trump reading, Bookseller Conference hears

The number of children who rarely read—or do not read at all—has risen in the past... Continue reading at The Bookseller

[ The Bookseller | 2013-09-26 00:00:00 UTC ]
More news stories like this |

American Booksellers to Fight Amazon Through Negative Publicity

The ABA's CEO sent an open letter to independent booksellers encouraging them to publicize Amazon as a company "detrimental" to the book business and buyers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business #open letter #fight amazon #american booksellers

Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #advance publications