The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns.   Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-10 00:00:00 UTC ]

Other news stories related to: "The Bookseller Marketing & Publicity Conference 2015"


BEA 2015: Resurgence of Indie Bookselling Continues

In his address to ABA members, CEO Oren Teicher said "I remain optimistic and confident that the best days of independent bookselling are ahead." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent bookselling #aba members


BEA 2015: Social Media is Fun, Effective, Indie Booksellers Say

While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business models #parnassus books #indie booksellers


BEA 2015: A Remarkable Publication Journey

Reba Riley remembers her 29th birthday well—she was weeping on the floor of her closet while friends and family waited to help her celebrate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this |


Download: Report on Chinese Book Market 2015

A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chinese publishing #biz beijing #post download


Bookselling Roundup, Week Ending May 22, 2015

Amazon opened its second campus store. Both Books on Broadway in Costa Mesa and Babbitt's Books in Normal, Ill., found new owners and will stay open. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stay open #campus store #amazon opened #week ending


China at BEA 2015: The E-book Market in China

Digital reading technology has been widely embraced by the Chinese reading public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #widely embraced #e-book market


Bookselling Roundup, Week Ending May 15, 2015

The country's oldest bookstore, the Moravian Book Shop in Bethlehem, Pa., which has been open for 270 years, is adding a second location in Allentown; Pioneer Works in Brooklyn is opening a new bookstore, its first. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #week ending #oldest bookstore


Bookselling Roundup, Week Ending May 8, 2015

Indie bookstore openings continue to outweigh closings with two new stores slated to open in the D.C. area, and another store in South Carolina prepping to open its doors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stores slated #week ending


Bookselling Roundup, Week Ending May 1, 2015

As indie bookstores get ready to celebrate Saturday’s Independent Bookstore Day—and Authors for Indies Day north of the border in Canada—new stores in NOLA and Berea, Ohio, are preparing to open. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #indie bookstores #week ending


BEA 2015: China: Global Market Forum Exhibitors

China is the focus country of this year's Global Market Forum, and the delegation is the largest that BEA has ever seen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #focus country


VIDEO: India's tough market for booksellers

One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World

[ BBC World | 2015-04-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make money #tough market


Bookselling Roundup, Week Ending April 24, 2015

This week, U.K. chain Waterstones introduced a watch that consumers can use as a reading device; Vermont mini chain Phoenix Books announced a new store for Rutland; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this |


London Book Fair 2015: Decoding the Spanish Language Market

The Spanish language market is not the easiest one to break into. This highlights the importance of cultivating partnerships with international publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international publishers


Bookselling Roundup, Week Ending April 17, 2015

Independent booksellers continue to show their resilience. Jan Saley has recommitted to the bookstore she has operated for the past 38 years and is tripling its space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
More news stories like this |


Bookselling Roundup, Week Ending April 10, 2015

April marks the opening of two stores with a children’s connection: one is a children’s only bookstore, the other showcases indie authors and was launched by a children's book author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book author


10 Children’s Bookseller Challenges—And How Stores Solved Them: Children's Institute 2015

Every day, children’s booksellers have to overcome hurdles to sell more books and increase foot traffic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this |


Digital Evolution in the Spanish Markets: Digital Spotlight 2015

Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing sector #revenue potential #digital evolution #spanish markets


Bookselling Roundup, Week Ending April 3, 2015

Despite several store closings, independent bookstores continue to open in greater numbers, like B&F Books in West New York, N.J. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this |


Bookselling Roundup, Week Ending March 27, 2015

The potential fragility of new bookstore ventures was driven home when two-year-old Granada Books in Santa Barbara announced that it needs $50,000 to stay open. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stay open #driven home


Key Executives Mega-Conference 2015 Coverage

More than 700 newspaper executives gathered in Atlanta Feb. 22 to 25 for the annual Key Executives Mega-Conference, sponsored by the Inland Press Association, Local Media Association and Southern Newspaper Publishers Association. Program coordinat ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #atlanta feb