The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns.   Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-10 00:00:00 UTC ]

Other news stories related to: "The Bookseller Marketing & Publicity Conference 2015"


On Appeal, Llano County Seeks Book Ban Ruling That Would Upend Public Libraries

At an appeal hearing this week, lawyers for the rural Texas county told the Fifth Circuit Court of Appeals that it should strike down a three-decade-old precedent and hand politicians near total authority over what books can go on—or be banned from—public library shelves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-25 04:00:00 UTC ]
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Frankfurt News Conference: An Issue-Energized Trade Show

Organizers of October's Frankfurter Buchmesse tell reporters that the show will be firmly in touch with books' place in current affairs. The post Frankfurt News Conference: An Issue-Energized Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-24 10:15:38 UTC ]
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California Booksellers Join Forces in Pasadena

Booksellers gathered at the home of the Rose Bowl for the California Independent Booksellers Alliance’s Fall Fest 2024, which took place September 17–18. Of 177 bookseller members from across the Golden State, 83 were first-time attendees; 46 exhibitor organizations and 36 authors also came to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-19 04:00:00 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
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NEIBA's Fall Conference Attracts 600 People to Boston

This year's New England Independent Booksellers Association conference, held September 11–13, brought together booksellers, publishers, and authors and highlighted such industry trends as the rising price of books and strong sales of horror and fantasy titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-17 04:00:00 UTC ]
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How Booksellers Are Taking On Book Banners

Alongside educators and librarians, indie booksellers across the country are rising up to defend the freedom to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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Surveying the Fall Season: Children's Booksellers Share Trends and Their Must-Have Titles

With schools in session and spooky season fast approaching, we asked children's booksellers and buyers about autumn trends in their stores. Respondents gave us their predictions for the hottest fall titles and looked ahead to the waning months of 2024, including how the November election might... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-12 04:00:00 UTC ]
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Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
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Leonard Riggio, Who Built Barnes & Noble Into a Bookselling Titan, dies at 87: 10 Things to Know About Him and His Empire.

From upstart to Goliath to villain and back, Leonard Riggio's influence was unparalleled in the world of books. Continue reading at Book Riot

[ Book Riot | 2024-08-27 20:30:32 UTC ]
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Leonard Riggio, who forged a bookselling empire at Barnes & Noble, dead at 83

Leonard Riggio, a brash, self-styled underdog who transformed the publishing industry by building Barnes & Noble into the country’s most powerful bookseller but later saw his company overtaken by the rise of Amazon Continue reading at ABC News

[ ABC News | 2024-08-27 20:22:22 UTC ]
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Former Barnes & Noble chair Leonard Riggio, powerhouse of modern bookselling, has died at 83, his family says

Former Barnes & Noble chair Leonard Riggio, powerhouse of modern bookselling, has died at 83, his family says Continue reading at ABC News

[ ABC News | 2024-08-27 17:25:53 UTC ]
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Len Riggio, Trailblazing Bookselling Giant, Dies at 83

Len Riggio, who revolutionized bookselling—first by turning Barnes & Noble into the dominant bookstore chain in the United States, then by opening hundreds of superstores—died on August 27 from complications of Alzheimer's disease. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-27 04:00:00 UTC ]
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The American Booksellers Association Is Publishing a Handbook for Fighting Book Bans

The 'ABA Right to Read Handbook: Fighting Book Bans and Why It Matters' is scheduled for a September 16 release. All profits will support ABFE’s efforts against book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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Survey Finds Most Americans Unengaged with Book Banning Efforts in Public Schools

Conducted by the Knight Foundation, the public opinion survey is the most in-depth yet on efforts to ban books in schools, researchers say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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Bigoted Bookselling: When the Nazis Opened a Propaganda Bookstore in Los Angeles

In the first half of the twentieth century, radical bookstores took many forms and often served as part of larger, multichannel campaigns. Nazis, as well as Communists and Socialists, organized festivals and parades, dances and concerts, and schools and camps to disseminate critiques of American... Continue reading at Literrary Hub

[ Literrary Hub | 2024-08-21 08:56:24 UTC ]
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Compass Rose Publishing Looks to Harness the Power of Indie Booksellers

The new small press, launched by two congressmen-turned-authors alongside former American Booksellers Association CEO Oren Teicher, will work directly with independent booksellers to help curate and market a small list of titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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Fall Regionals 2024: Booksellers Buzz About Fall Titles

With summer on the wane and holiday titles on order, excitement around this fall’s fiction, nonfiction, and children’s books is building. PW talked with booksellers about what they’ll be handselling and displaying in the coming months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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Eight New Books Indie Booksellers Want You to Read

Independent booksellers from across the country highlight eight independently published books they're excited to sell this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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Fall Regionals 2024: Booksellers Reach Across Regional Divides

For some regional bookseller associations, joint trade shows are a winning formula. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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