The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns.   Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-10 00:00:00 UTC ]

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Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Bookselling Spotlight: Cavalier House Books

We talk with John Cavalier, co-owner of Cavalier House Books in Denham Springs, La. He and his wife grew the store out of a shed in his parents’ backyard. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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Moe's Booksellers Unionize

Employees at Moe’s Bookstore in Berkeley, Calif. announced that they have formed a union and joined the International Workers of the World (IWW). Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Comma Press and Manchester Metropolitan University unveil Publishing Conference

Comma Press and Manchester Metropolitan University have revealed plans for the Publishing Conference 2021, a two-day online event taking place next month “to make the industry more transparent” for aspiring and early-career publishers.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-10 18:22:56 UTC ]
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A History of Racism in American Public Libraries

A deep dive into the history of racism in American public libraries, including the effects of Jim Crow laws and racism in libraries today. Continue reading at Book Riot

[ Book Riot | 2021-03-08 11:30:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
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6 Dr. Seuss Books to Cease Publication for Racist Images

Dr. Seuss Enterprises has announced that it will cease publication of six of the author's books due to their racist depictions. Continue reading at Book Riot

[ Book Riot | 2021-03-02 14:09:13 UTC ]
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What Do Libraries Do?: 7 Services Your Public Library (Probably) Offers

"What do libraries do?" You may be surprised by these seven basic services your public library offers for free, including job search help. Continue reading at Book Riot

[ Book Riot | 2021-03-01 11:30:00 UTC ]
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BAE founder Marianne Tatepo to guest edit The Bookseller

The Bookseller magazine is to bring in a guest editor for the first time, with Marianne Tatepo, the founder of the Black Agents & Editors' Group (BAE), to take the reins for the 9th April issue. Continue reading at The Bookseller

[ The Bookseller | 2021-02-28 21:30:39 UTC ]
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At WI16, Booksellers Were 'Very Engaged'

The American Booksellers Association’s virtual Winter Institute attracted 1,971 participants last month, up from the 1,500 people who attended last year’s live meeting in Baltimore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
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Barefoot Bookseller | 'It’s not for the faint-hearted, but it’s an amazing opportunity and a brilliant job'

Back in 2018, an advert for what seemed like the perfect job for book lovers went viral after Sonu Shivdasani, founder of Soneva luxury holiday resorts, and Philip Blackwell, c.e.o. of Ultimate Library—a company that creates bespoke book collections for hotels and private clients—came up with... Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 23:24:10 UTC ]
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International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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WI16: Booksellers Told to Prepare for Constant Disruption

Author Brené Brown offered the keynote talk on the final day of the ABA's Winter Institute and urged booksellers to improve their communication skills and not to anticipate a return to normalcy, but to prepare for a future of constant disruption. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-22 05:00:00 UTC ]
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Obama hails booksellers as he kicks off ABA Winter Institute

Barack Obama kicked off the American Booksellers Association (ABA) Winter Institute yesterday (18th February) by thanking bookstores for their work in passing on knowledge. Continue reading at The Bookseller

[ The Bookseller | 2021-02-19 01:43:57 UTC ]
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A New Vintage for Public Domain Classics

It’s the Roaring ’20s all over again at Vintage Classics, which is making a bunch of old books now in the public domain new again. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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This North Carolina indie bookstore just got a Super Bowl-sized publicity boost.

Yesterday’s slate of Super Bowl commercials can be divided into two heavily-overlapping camps: cringey pop-culture nostalgia garbage fronted by stars you hoped were better than that, and expensive “unify the divided country through capitalism” garbage fronted by stars you hoped were better than... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-08 16:56:30 UTC ]
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Bookselling Spotlight: Uncle Bobbie’s Coffee & Books

At Philadelphia’s Uncle Bobbie’s Coffee & Books, bookstore manager Evisa Gallman sees a long future for herself in bookselling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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Indie booksellers 'hanging in there' as lockdown stretches towards April

Indie booksellers remain generally optimistic they can “weather the storm” of the latest lockdowns, despite fears England's shop closures could last until April. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 06:44:10 UTC ]
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