The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns.   Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-10 00:00:00 UTC ]

Other news stories related to: "The Bookseller Marketing & Publicity Conference 2015"


The Long, Winding, Booby-Trapped, and Occasionally Rewarding Road to Publication

The road to publication for my first novel was not only long and winding, but also booby-trapped, and in places there was no road, just long empty gaps that could only be filled by time. I started L.A. Breakdown as a junior at UC Santa Cruz, in 1972. I was old for a junior at […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-23 09:40:00 UTC ]
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EveryLibrary and Book Riot Partner to Launch Parent Perceptions Survey on Public Libraries and Current Issues

An upcoming national survey on the parental perceptions of public libraries will launch in early September. Continue reading at Book Riot

[ Book Riot | 2023-08-15 13:09:24 UTC ]
More news stories like this | All news stories tagged with: #public libraries #early september #parental perceptions #current issues


Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | All news stories tagged with: #print book #book market #bestseller list #flat sales


Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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On AI, Textual Integrity, and Bookselling (shelftalker)

On the defense of textual and editorial standards as a better path for the bookselling industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-04 11:00:00 UTC ]
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Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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My big Birmingham bookshop crawl: why booksellers are suddenly thriving

In 2009, two bookshops a week were closing in the UK and the days of physical books seemed numbered. Now, indie stores are booming. What explains the turnaround – and can it be sustained?When Sarah Mullen was asked to set up a children’s book festival in a leafy suburb of Birmingham in 2012, she... Continue reading at The Guardian

[ The Guardian | 2023-07-27 09:00:32 UTC ]
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'It could very well bankrupt us,' says bookseller suing over Texas school book ban

Valerie Koehler says that if her book shop is forced to comply with a new state law regulating public school literature, she might go out of business. Continue reading at CBC

[ CBC | 2023-07-26 21:13:13 UTC ]
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Binc Launches Business Incubator for BIPOC and LGBTQ Booksellers

Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for booksellers looking to open stores serving historically underrepresented or marginalized communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Binc Launches Business Incubator for BIPOC Booksellers

The Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for BIPOC booksellers. The program will run for three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Booksellers, Industry Groups File Suit to Block Texas Book Rating Law

The 28-page complaint claims that the law—which is set to take effect in September—would impose sweeping, vague, and unconstitutional content-based restrictions and unduly burden booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
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AAP StatShot Shows the US Book Market Flat in May

In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Why putting social workers in public libraries could help Montrealers in crisis

As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC

[ CBC | 2023-07-10 08:00:00 UTC ]
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Booksellers Launch New Translation Book Prize

Two Pacific Northwest–based book workers have cofounded the Cercador Prize for Translation. A committee of five booksellers will nominate titles and award a winning translator $1,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book prize #pacific northwest


Germany’s 2022 Market Report: Turnover Down 1.9 Percent

The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
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Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Chicago Booksellers Have Something for Everybody

The nearly two-score indie bookstores scattered around the Windy City and its suburbs are succeeding by leaning into their unique qualities and filling distinct niches. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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