The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns.   Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-10 00:00:00 UTC ]

Other news stories related to: "The Bookseller Marketing & Publicity Conference 2015"


New Report Finds NYC Publishing, Bookselling Jobs Fell Between 2010 and 2020

In a report designed to measure the economic impact of NYC's various publishing segments, the first-of-its-kind study found that the number of book publishing jobs dipped 1.7% between 2010 and 2020, while bookselling jobs tumbled 37.1%. The average book publishing salary was $119,000, compared... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
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Bookwire in France: A ‘New’ Audiobook Market

Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
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Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
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U.S. Booksellers Embrace Books in Spanish

Driven by the spread of language-immersion schools, bilingual families, and other factors, many stores are expanding their Spanish-language offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
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Dagny Corcoran, Bookseller and Fixture of the L.A. Art Scene, Dies at 77

Her store, Art Catalogues, specialized in books for and about museum and gallery exhibitions and became a gathering place for artists and bibliophiles. Continue reading at The New York Times

[ The New York Times | 2022-11-20 21:18:47 UTC ]
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New and Forthcoming Titles for a Diverse Market

The following is a listing of new and forthcoming adult, young adult, and children’s titles that showcase the multicultural nature of American society and reflect the ever-increasing range of topics and disciplines needed to serve its diverse communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
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Oh good, TikTok is breaking into bookselling.

We all know books have the power to move us to tears, and that those tears have the power to move books. Last year, with the sudden rise on popularity of certain titles, the publishing industry realized that BookTok might have the ability to shape the market. One reader cries on camera about... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-18 18:44:22 UTC ]
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Bookselling Spotlight: Redbery Books

We talk with Maureen Palmer, owner of Redbery Books in Cable, Wis., population 825. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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Greece Is Bologna Book Plus’ First Market of Honor

In March's edition of Bologna Children's Book Fair, the Book Plus program will have Greece as its own 'market of honor' exhibitor. The post Greece Is Bologna Book Plus’ First Market of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
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Here are the Brooklyn Public Library’s most-borrowed books of all time.

Lately, we’ve been writing a lot about the relentless attacks on libraries by craven gangs of “concerned parents” mobilized by Republican rhetoric and Facebook, so today it’s my pleasure to shine the light on some more fun library news. For the past month, in honor of its 125th birthday, the... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-14 15:09:34 UTC ]
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Unnamed Press and Rare Bird Now Double as Indie Booksellers

The two Los Angeles–based independent publishers opened North Figueroa Bookshop earlier this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-14 05:00:00 UTC ]
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This is the Best Book of the Year, According to Barnes and Noble Booksellers

In addition to their top book of the year, Barnes and Noble booksellers also selected a winner for a new award for speculative fiction. Continue reading at Book Riot

[ Book Riot | 2022-11-11 15:00:02 UTC ]
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Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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NPD BookScan: The US Market, Early 2022 Holidays

In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
More news stories like this | All news stories tagged with: #book market #bookscan #bookscan data #supply-chain issues


AAP: Six Charts on the US Book Market, 2017 to 2021

Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
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Independent booksellers unimpressed by Prince Harry memoir being sold at half-price

Spare, which is released in January, has been heavily discounted by larger retailers, leaving smaller bookshops unable to competePrince Harry’s forthcoming memoir, Spare, is unlikely to be championed by independent bookshops because of how heavily it has been discounted by larger retailers,... Continue reading at The Guardian

[ The Guardian | 2022-11-03 15:12:22 UTC ]
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Beyrouth Livres: A First Staging in a Troubled Market

The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
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At Sharjah’s Conference: ‘Let’s Not Leave Anyone Behind’

Sharjah's Guest of Honor Italy, digital publishing in the Arab world and more open the 2022 Publishers Conference professional program. The post At Sharjah’s Conference: ‘Let’s Not Leave Anyone Behind’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-31 02:43:28 UTC ]
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