Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside the industry to share their insight on everything from communities to consumers to content, all geared toward stimulating ideas, debate, and providing the spark for the next wave of stellar campaigns. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
In-person regional bookseller conferences came roaring back to life this fall with six high-energy shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
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'You have to be what you want to be,' Scholastic's Peter Warwick tells the new Frankfurt Kids program. The post Frankfurter Buchmesse Stages Its Debut ‘Frankfurt Kids’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 03:56:50 UTC ]
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The 2022 Frankfurter Buchmesse is opened with heartfelt pleasure in a return to Frankfurt — and candid alarm about coming challenges. The post Frankfurt’s News Conference: A ‘Necessary Understanding’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-18 22:15:47 UTC ]
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With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Lachlan Murdoch says independent Australian publisher can’t rely on defence after it connected media baron to evidence at hearing into January 6 riotsGet our free news app, morning email briefing and daily news podcastLachlan Murdoch’s role as the controller of his family’s media conglomerates... Continue reading at The Guardian
[ The Guardian | 2022-10-10 08:03:32 UTC ]
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Author Alex George, the owner of Skylark Bookshop in Columbia, Mo., was named Midwest Bookseller of the Year by the Midwest Indie Booksellers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
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The Mountains & Plains Independent Booksellers Association's annual gathering in Denver, renowned for being a high energy show, was an especially exuberant affair this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-03 04:00:00 UTC ]
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We talk with Michelle Lewis and Charles Hannah, who own and operate Third Eye Books, a store in Portland, Ore., focused on anti-racism and social justice titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-30 00:00:00 UTC ]
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The anonymous messages come as conservatives wage a culture war over events and books with LGBTQ or racial justice themes. Continue reading at HuffPost
[ HuffPost | 2022-09-23 21:22:11 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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Along with author presentations and networking opportunities. the recently concluded CALIBA offered lots of practical advice for booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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The Southern Independent Booksellers Alliance convened for its first in-person meeting since 2019 the past Wednesday and Thursday, with 67 booksellers from 37 stores attending the event in New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
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I’d begged my way into this job in the hopes that it might lead me closer to a literary life. And it would. Eventually. The post Shelve This In Memoir: Confessions of a Teenage Bookseller appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-09-05 10:00:28 UTC ]
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In the absence of in-person regional trade shows and conferences the past few years, two Midwestern booksellers who craved connection began organizing in-person bookseller gatherings on their own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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This season’s regional shows mark the first time that many booksellers have been able to get together in person since the start of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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The surge of readers has buoyed a part of the digital media world that has gradually declined in recent years. Continue reading at The New York Times
[ The New York Times | 2022-08-14 09:00:18 UTC ]
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