Blackwell’s has begun a teaser campaign targeting key figures in the trade with an... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
Michelle Obama’s memoir, issued next Thursday in a simultaneous global publication, is the recipient of Penguin General’s biggest ever marketing spend, with campaigns to run across formats, platforms, and even on the bare walls of Brixton... Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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Daisy Johnson’s Man Booker Prize-shortlisted Everything Under (Jonathan Cape) is up for Blackwell’s Book of the Year along with The Way Past Winter by Kiran Millwood Hargrave (Chicken House). Continue reading at The Bookseller
[ The Bookseller | 2018-11-02 00:00:00 UTC ]
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Around 20 bookshops are partnering with Granta, author Rose George and the NHS to encourage the public to give blood through the ‘Share a Pint campaign’. Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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Blackwell’s has reported growth of 17% in its past fiscal year, following an increase of 12% a year earlier. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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#year earlier
A number of industry members have gotten together to form Love Your Bookstore, a campaign aimed to help draw attention to all physical bookstores as the holiday shopping season begins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-01 00:00:00 UTC ]
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As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a... Continue reading at Advertising Age
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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#lower rate
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School library supplier Peters is sponsoring a campaign, spearheaded by the School Library Association, CILIP and CILIP’s School Libraries Group, to make libraries a statutory requirement in schools. Continue reading at The Bookseller
[ The Bookseller | 2018-09-28 00:00:00 UTC ]
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#make libraries
Little, Brown is running an international marketing and publicity campaign for the latest Robert Galbraith novel Lethal White. Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
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Children’s authors Judith Kerr and Michael Morpurgo will next week launch a campaign to fund a new gallery at Seven Stories, the Newcastle-based National Centre for Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
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Pictures Mean Business (PMB), the campaign co-founded and run by Sarah McIntyre and aimed at boosting recognition in the industry and among the public for illustrators, is moving into “phase two”, with an expanded team and a new website. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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Actors Jeremy Irons, Maxine Peake, Zoë Wanamaker and Christopher Eccleston have joined a campaign, organised by Comma Press, calling for an end to the British policy of immigration detention. Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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Annual bookshop campaign Books Are My Bag has unveiled its campaign plans for the autumn, featuring partnerships with National Poetry Day and the Wellcome Collection, and a dedicated flagship event. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Facebook said Tuesday it removed 652 pages and accounts associated with separate influence campaigns originating from Iran and Russia. The social network did not say what the campaigns’ goals were, but described one as being organized by Iranian state media and the other linked to Russian... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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In an echo of the efforts the Trump White House made in January to block Macmillan's 'Fire and Fury,' Simon & Schuster's counsel has rebuffed a Trump campaign attempt to stop 'Unhinged,' calling the Trump effort 'hollow legal threats.' The post Trump Campaign Tries to Stop Omarosa Manigault... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-17 00:00:00 UTC ]
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Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate
[ Slate | 2018-08-14 00:00:00 UTC ]
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The number of crowdfunding campaigns to buy copies of Robert Macfarlane and Jackie Morris' nature anthology, The Lost Words, has now reached 15, with new campaigns in Powys, Yorkshire and Nottinghamshire. Continue reading at The Bookseller
[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Turning to the Universal Declaration of Human Rights at 70, Frankfurter Buchmesse is joining with the Börsenverein des Deutschen Buchhandels to create the #OnTheSamePage campaign. The post Frankfurter Buchmesse and Germany’s Börsenverein Announce Human Rights Campaign appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-09 00:00:00 UTC ]
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Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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#months ahead
Penguin Random House Children’s has pledged to donate money to the mental health charity Mind as part of a fundraising campaign tied to John Green’s latest book Turtles All The Way Down. Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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