Teaser campaign from Blackwell's

Blackwell’s has begun a teaser campaign targeting key figures in the trade with an... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-03-06 00:00:00 UTC ]

Other Publishing stories related to: 'Teaser campaign from Blackwell's'


Viking prepares for 'huge' John le Carré campaign

Viking is preparing for a "huge" campaign around the publication of John le Carré's new book, A Legacy of Spies, dubbed "the literary event of the autumn".  Continue reading at The Bookseller

[ The Bookseller | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary event


Memoirs of Lib Dem campaigner Lord Rennard to Biteback

Biteback Publishing has signed the memoirs of former chief executive and director of campaigns and elections for the Liberal Democrats, Lord Rennard. Continue reading at The Bookseller

[ The Bookseller | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biteback publishing #liberal democrats


Bletchley Park Brain Teasers bids for Christmas hit

Headline is among publishers hoping to emulate the success of Christmas bestseller the GCHQ Puzzle Book (Michael Joseph) after commissioning writer, historian and Bletchley Park expert Sinclair McKay to write Bletchley Park Brain Teasers.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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World Book Day sales soar year on year as campaign report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller

[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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Trade figures say campaign needed to promote the value of books and reading

Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading.  Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade figures #leading figures #publishing industry


Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: ##loveaudio #publishing people


UK’s Publishers Association Opens Its #LoveAudio Campaign Today

Audiobook Month continues in the US as the UK's #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men. The post UK’s Publishers Association Opens Its #LoveAudio Campaign Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post uk


The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek

[ AdWeek | 2017-06-13 00:00:00 UTC ]
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YouTube Kids Launches #ReadAlong Campaign to Encourage Kids to Read

YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek

[ AdWeek | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourage kids #taking place


OUP and Blackwell's win at Academic Trade Conference awards

Oxford University Press has been crowned Publisher of the Year once again at the Academic Book Trade Conference awards. Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crowned publisher


HarperCollins Launches Literacy Campaign #WhyIRead

The social media and charity initiative is timed to the publisher's 200th anniversary. It aims to stress the importance of literacy, and will donate $200,000 to literacy-related charities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #200th anniversary


PRH Partners with Save the Children on Reading Campaign

The new initiative. #ProjectReadathon Million Minutes, encourages children to read in communities throughout North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourages children #reading campaign #north america


Campaign spotlight: taking things slogan

For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign spotlight #dear ijeawele #international women


Campaign to watch: The Essex Serpent by Sarah Perry

Miriam Robinson takes a look at Serpent's Tail's plan for the paperback of Sarah Perry's The Essex Serpent. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #essex serpent #sarah perry


Campaign spotlight: tyros on tyranny

A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at The Bookseller

[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Bana al-Abed, seven-year-old Syrian peace campaigner, to publish memoir

Dear World, which will recount the young Twitter activist’s experience of war and flight from her war-torn home, is scheduled for autumn releaseA seven-year-old Syrian refugee whose tweets from war-torn Aleppo won her a global following is set to write a book. Bana al-Abed’s Dear World will... Continue reading at The Guardian

[ The Guardian | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish memoir #syrian refugee #simon schuster #syrian girl


British Indie Tests New Biz Model with Crowdfunding Campaign

New Internationalist, a worker-owned publisher based in the U.K., launched a crowdfunding campaign that allows contributors to get a stake in the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
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Blackwell's 2016 financial results reflect 'challenging' year

Blackwell’s losses deepened in its last financial year, with the move of one of its flagship campus shops in Manchester to a temporary venue a contributing factor. Continue reading at The Bookseller

[ The Bookseller | 2017-03-18 00:00:00 UTC ]
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Blackwell’s shifts to BDS for metadata

Blackwell’s has done a “significant” deal with libraries metadata supplier BDS, with BDS set to provide its core bibliographic and extended data. Continue reading at The Bookseller

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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‘Game Change’ Authors Writing Book About ‘Trump the Man’ and His Campaign

Mark Halperin, left, and John Heilemann on a panel about their series on Showtime, “The Circus,” in January 2016. Continue reading at The New York Times

[ The New York Times | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #game change #mark halperin