Taylor: Waterstones’ focus is on conversations

Waterstones has more than tripled sales of its Fiction Book of the Month in volume terms in the past two years, the company’s head of events and PR Sandra Taylor revealed. She said its Book of the Month choices were “consistently making bestsellers because we are hand-selling better”. Giving tips to attendees of The Bookseller’s Marketing & Publicity Conference on how to improve relationships between retailers and publishers, Taylor said that training for Waterstones’ staff had recently focused on “conversations rather than the hard sell”. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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