Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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95% of parents believe every school should have a library, but 60% also believe those libraries should have restrictions. Continue reading at Book Riot
[ Book Riot | 2023-12-20 13:21:21 UTC ]
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When e-readers like the Amazon Kindle burst onto the scene, they were predicted to bring about the death of the print book — and maybe the independent bookstore too. But publishing sales data and on the ground observations from booksellers indicate that neither prediction has come true. Continue reading at CBC
[ CBC | 2023-12-17 09:00:00 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Sales of Liz Cheney's new book got off to a good start and three titles by Rebecca Yarros continued to be hot, but print sales dipped 1.1% last week from a year ago. The decline put an end to two weeks of higher sales over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
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Amid a historic surge in book challenges in schools and school libraries, the Fight Book Bans Act would offer federal funding to support school districts fighting challenges to books and educational materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
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Titles in the Hunger Games and Empyrean series sold in big numbers last week, leading to a 1.4% increase in sales of print books over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Publishers for Palestine, a coalition of more than 350 publishers from around the world, is offering more than 30 free ebooks by and about Palestinians as part #ReadPalestine week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Cyber Monday is finally here, and even though many of the best Black Friday deals have carried over into today, it's still worth checking online sales to see if you want to pick up anything while prices are down. Whether you dropped some money on new tech a few days ago... Continue reading at Engadget
[ Engadget | 2023-11-27 15:25:39 UTC ]
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Cyber Monday is right around the corner and this year, much like year's past, we're seeing plenty of Black Friday deals bleed into the new week. If you didn't get the chance to shop on Friday, there's still time to snag a few good deals on all kinds of tech, including... Continue reading at Engadget
[ Engadget | 2023-11-26 14:00:25 UTC ]
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Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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Black Friday proper may be behind us, but the deals are anything but. For the past few years, companies have been both starting their Black Friday sales earlier than ever, and also extending them a few days after the main event. If you weren't able to log on and shop... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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Online comics are racking up readers, and print book publishers are catching on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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The senior editor at Simon & Schuster, who acquired NBA finalist ‘Temple Folk’ after putting out a call for submissions on Instagram, wants to make the publishing industry more transparent and accessible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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The suit, filed on behalf of six parents of minor children and two students who are over the age of 18 in the Matanuska-Susitna Borough school district, seeks the return of 56 books said to be improperly banned from school shelves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-21 05:00:00 UTC ]
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The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
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California Poet Laureate Lee Herrick, who celebrates the state in "My California," joins the L.A. Times Book Club on Dec. 12. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-16 18:48:29 UTC ]
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Led by huge numbers for two Rebecca Yarros titles, unit sales of print books rose 3.9% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
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Following a one-week, Britney Spears–led sales increase, unit sales of print books fell 8% last week compared to the week ended November 5, 2022. Sales fell in all major categories except young adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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