Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Zinio's digital newsstand is back up and running after experiencing problems last Thursday through this past weekend. On Sunday, March 6, the company posted, Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-09 00:00:00 UTC ]
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Publication Date: Tue, 08/03/2011 - 08:57 The Galaxy-sponsored advertising campaign for Quick Reads has been unveiled, with advertising, posters and bookmarks lined up for the literacy campaign. The 10 Quick Reads, all published on World Book Day, 3rd March, include titles by Linwood Barclay,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 15:05 The Big Green Bookshop has raised nearly half of its fundraising target to secure its future at the beginning of its appeal week. Owners of the London independent bookshop, Simon Key and Tim West, appealed to 1,000 loyalty... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 03/03/2011 - 07:34 Almost half of teenagers have read a book on a computer, according to a new survey to mark World Book Day. As hundreds of events get under way across the country today, 40.8% of teenagers said they had read a book on a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-03 00:00:00 UTC ]
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#mobile phone
Barnes & Noble's third-quarter results for the period ended January 29 shows the dilemma faced by companies making the transition from print to digital. In the case of B&N, while its fastest growth is tied to the sale of ebooks and Nook digital readers, its most profitable business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 15:56 Almost three quarters of primary head teachers are expecting funding for books to be inadequate in 201112, as the Publishers Association has warned of a challenging year for book sales to schools. As schools begin to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book... Continue reading at The Bookseller
[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 21/02/2011 - 09:00 Lewisham library campaigners have renewed their call for secretary of state Jeremy Hunt to intervene over the borough's library closures. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews
[ Betanews | 2011-02-17 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 07/02/2011 - 15:59 Edinburgh City Council has announced it will not be taking forward plans to cut school library services after over 30 children's authors criticised the proposals. Leading names including Gruffalo creator Julia Donaldson,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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Written By: Benedicte Page Overdrive c.e.o. Steve Potash has said there is enthusiastic support for library e-lending from many trade publishing houses, describing fears over remote downloading as not a real issue. Potash was visiting London this week for talks with the major publishers,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Philip stone Jamie Oliver's Jamie's 30-minute Meals (Michael Joseph) has returned to the summit of the Official UK Top 50 after a three-week hiatus. The bestselling hardback non-fiction book since records began sold 37,407 copies in the seven days to 29th January, up 77%... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Written By: Benedicte Page Gloucestershire county council has reinvested £500,000 into its library budget, with new proposals that would see Cinderford library saved from closure. But Friends of Gloucestershire libraries said the revised plans, which would still leave 10 libraries at risk of... Continue reading at The Bookseller
[ The Bookseller | 2011-01-31 00:00:00 UTC ]
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Written By: Lisa Campbell Waterstone's is cutting orders it makes on new titles from March to reduce its number of returns. The book retailer contacted suppliers this week asking them to reduce initial orders by about 20%. Publishers were asked to cancel existing pre-orders so that new orders... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Written By: Caroline Horn School library services (SLS) in Birmingham and Sutton are to close or substantially reduce the service they offer to schools, while in Greenwich the service suspended on a temporary basis in 2009 will not now be resumed. The news follows recent closures of services... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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Total revenue jumped 9 percent to $367 million for Meredith Corp in the second quarter of fiscal 2011, driven by strong advertising growth and integrated marketing services. Total advertising revenue for the first six months of fiscal 2011 jumped 11 percent to $420 million (with total revenue of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
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While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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NewPage Paper and Verso--the largest makers of coated paper and the subject of merger rumors last year--are b Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-18 00:00:00 UTC ]
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