With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Usborne has bought a middle grade magical fantasy from a former gaming programmer following a “hotly contested auction” against three other publishers. Continue reading at The Bookseller
[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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Penguin Random House Children’s Publishers will publish social media magician Zach King’s first middle-grade book with an accompanying augmented reality app. Continue reading at The Bookseller
[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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McFly band member Tom Fletcher will publish his second middle grade novel for Penguin Random House in time for the Christmas market this October. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where... Continue reading at Advertising Age
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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The 25th edition of the Taipei International Book Fair takes place this week amid concerns of a decline in sales and the future for independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Little, Brown Books for Young Readers has acquired a middle-grade mystery series by Australian debut author Janine Beacham. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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This morning, five editors of books for middle-grade readers have a chance to reveal their passion for a new novel by a first-time author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Authors and critics are warning that Middle Grade children’s books, for readers aged eight to 12 years, are failing to get the attention they merit from the media and book prize organisers because of the dominance of Young Adult titles. Continue reading at The Bookseller
[ The Bookseller | 2016-02-15 00:00:00 UTC ]
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Although retail sales over the Thanksgiving weekend often receive a lot of attention, the fourth quarter as a whole continues to be vital for independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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Editors gathered at BEA Friday morning to share their favorite middle-grade books for fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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BEA’s perennially popular Middle-Grade Editors’ Buzz Panel, this year moderated by Sara Hines, co-owner of Eight Cousins Bookstore, in Falmouth, Mass., takes place today, in Room 1E12/1E13, 11–11:50 a.m. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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A panel of novelists of forthcoming middle-grade titles, talks the difference between middle grade and YA, the origins of their stories, and life before publication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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There definitely were common elements to the five novels presented during the middle-grade editors buzz panel Friday morning that was moderated by Holly Weinkauf, the owner of Red Balloon Books in St. Paul, Minn.: all five mixed up fairy tale themes with real-life issues to produce excellent... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Bloomsbury Children’s Books has acquired a new series for middle-grade readers from debut... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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Regnery Publishing has added to its list of books for children, forming Regnery Adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-13 00:00:00 UTC ]
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One of the big children’s projects that has bubbled up at Frankfurt is a series called Ferals that was acquired jointly by HarperCollins Children’s Books U.S. and U.K. last week, and has already been optioned for film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
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