Support builds for Adeola’s illustrator credits campaign

​More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-03 17:24:53 UTC ]

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J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated children #world cup #marketing effort


Combat Gent Calls Out 'Dad Jean' Offenders via Social Campaign

Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memorial day


Minecraft helps to build sales of kids' non-fiction in Q1

This year is set to be a strong one for children’s non-fiction, with retailers reporting... Continue reading at The Bookseller

[ The Bookseller | 2014-06-02 00:00:00 UTC ]
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Support for statutory school libraries grows

Authors, librarians and trade bodies have spoken out in support of the campaign to make school... Continue reading at The Bookseller

[ The Bookseller | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade bodies


LinkedIn Tells Member Stories in New Campaign

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek

[ AdWeek | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing sites #personal stories #skill set #buying ads


BEA 2014: Buzz Builds for Carnegie Medals

As book lovers gather at Book Expo, the American Library Association invites attendees to visit the Booklist booth (1043) to preview the books on display that are shortlisted for this year’s Andrew Carnegie Medals for Excellence in Fiction and Nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carnegie medals #book expo


Anti-bullying campaign from RHCP

Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller

[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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Publishing Campaigns Grow On Kickstarter

Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make inroads #book publishing


BA re-promotes indies' Amazon tax campaign

Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Indies Test 'One Book, One Store' Campaigns

This year several independent bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, promotional efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #single title #sales needle


Ted Hughes' widow withdraws biography support

Ted Hughes' widow Carol has withdrawn her co-operation on a biography of the poet by academic... Continue reading at The Bookseller

[ The Bookseller | 2014-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ted hughes


Amazon's customers get credits from ebook antitrust settlement

Customers of Amazon.com Inc. found credits in their inboxes Tuesday from the settlement of an antitrust lawsuit over ebook prices. Amazon, in a Customer FAQ posting on its website, said the credits are partial refunds and will be applied automatically to the accounts of those eligible: people... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust lawsuit #ebook prices #simon schuster #publishers agreed


Building The Next Pixar

Some of Pixar's most illustrious alums, steeped for decades in Pixar's potent creative culture, reveal how they apply the company's philosophies of success to their own ventures--and you can, too.While working as an animator in London in the late 1990s, Suzanne Slatcher spent her lunch breaks at... Continue reading at Fast Company

[ Fast Company | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late 1990s #hardcover book


NY AG says ebook buyers getting credits

New York's attorney general says buyers of electronic books will get account credits this week from five publishers from settlements reached after 33 states sued in federal court alleging they... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook buyers #attorney general #electronic books


Campaign to stamp out 'books for boys,' 'books for girls' gains traction

A campaign titled Let Books Be Books has received the support of authors, a newspaper, and bookseller Waterstones, and the related petition has garnered more than 4,000 signatures. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gains traction #bookseller waterstones


Lincolnshire library campaigners get judicial review go-ahead

A full judicial review into Lincolnshire's library cuts has been given the go ahead by the... Continue reading at The Bookseller

[ The Bookseller | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library cuts


Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


Bookseller backs gender campaign

A new campaign asking publishers to stop labelling books for boys or girls has been backed by a number of leading authors, as well as bookseller Waterstones. Continue reading at BBC News

[ BBC News | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading authors #bookseller waterstones


Railway station teaser campaign for Faber

Faber & Faber will take up residence in St Pancras station tomorrow morning (Thursday 13th... Continue reading at The Bookseller

[ The Bookseller | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber faber


Campaigners plan protest for Women's Library reopening

Campaigners are planning to picket the re-opening of the Women's Library tonight (12th March... Continue reading at The Bookseller

[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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