Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

 Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
News tagged with: #programmatic buying

Other Publishing stories related to: 'Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers'


Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher


American Publishers’ StatShot: US Industry Down 3.7 Percent in May

Year-to-date hardback revenues were down 7.5 percent in May at US$1.2 billion, paperbacks up 8.7 percent for $1.3 billion. The post American Publishers’ StatShot: US Industry Down 3.7 Percent in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-01 22:50:37 UTC ]
More news stories like this | News stories tagged with: #american publishers #hardback


Nick Beilenson, Former Publisher of Peter Pauper Press, Dies at 85

Nick Beilenson, who took over his parents' publishing business, Peter Pauper Press, in 1981 died on February 22 of complications from Covid-19. He was 85. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


AAP StatShot: The United States’ Publishing Industry Gained 12.2 Percent in 2021

The final 2021 report from the Association of American Publishers shows December up 2.8 percent over December 2020, at US$1.1 billion. The post AAP StatShot: The United States’ Publishing Industry Gained 12.2 Percent in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-26 16:01:07 UTC ]
More news stories like this | News stories tagged with: #aap statshot #publishing industry


Farshore adopts 'total audio' strategy

Farshore has adopted a "total audio" strategy which will see the imprint publish an audiobook for every narrative book published in print.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-05 22:40:19 UTC ]
More news stories like this | News stories tagged with: #book published #audiobook


UK’s Publishers Association: 64 Percent of Book Revenue at Stake in Copyright Question

As much as £2.2 billion (US$3.1 billion) in revenue, the Publishers Association says, is imperiled in the UK's copyright consultation. The post UK’s Publishers Association: 64 Percent of Book Revenue at Stake in Copyright Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-30 00:44:30 UTC ]
More news stories like this | News stories tagged with: #post uk #publishers association


AAP’s StatShot: US Publishing Up 11.1 Percent in May

The monthly report from the Association of American Publishers sees the United States' book industry up 23.4 percent year-to-date. The post AAP’s StatShot: US Publishing Up 11.1 Percent in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-21 21:23:01 UTC ]
More news stories like this | News stories tagged with: #post aap #book industry


Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth

In 2020, the Audio Publishers Association sales report finds more than 71,000 audiobooks were published in the US, up 39 percent over 2019. The post Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-01 13:14:36 UTC ]
More news stories like this | News stories tagged with: #audiobook #publishers association


Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent

A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
More news stories like this | News stories tagged with: #european publishers #book publishing


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


Scribe to publish analysis of Sweden's Covid-19 strategy

Scribe has acquired The Herd, an "in-depth analysis" of Sweden's Covid-19 strategy by Swedish journalist Johan Anderberg.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 20:21:32 UTC ]
More news stories like this | News stories tagged with: #in-depth analysis


AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020

Overall in 2020, the AIE and ALI with Nielsen have reported, Italians purchased 104.5 million book in 2020. The post AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 21:50:15 UTC ]
More news stories like this | News stories tagged with: #million book #nielsen #trade book


Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’

The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
More news stories like this | News stories tagged with: #pandemic lockdowns #frankfurt book fair


Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #publishers association #book market


Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’

Italian publishers see 'encouraging signs of an upturn,' as data from Nielsen and Informazioni Editoriali shows revenue losses were cut in half in July. The post Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-28 14:58:45 UTC ]
More news stories like this | News stories tagged with: #italian publishers #nielsen


Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy

The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #publishers open #publishing industry


Publishing must 'radically reimagine' its audience, major diversity study says

The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 22:54:17 UTC ]
More news stories like this | News stories tagged with: #academic study #trade publishing


Coronavirus Impact in Russia: Publisher Cites Up to 75-Percent Profit Loss

The Russian market's book publishing sector has been designated by the state as eligible for special financial support during the pandemic. The post Coronavirus Impact in Russia: Publisher Cites Up to 75-Percent Profit Loss appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 16:37:40 UTC ]
More news stories like this | News stories tagged with: #coronavirus impact #russian market #book publishing


New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
More news stories like this | News stories tagged with: #digital world #digital publishers


3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
More news stories like this | News stories tagged with: #publishing partner #vice president #digital publisher