Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out this could harm publishers of mainstream content. John Barnes, managing director of Incisive Media, said it is the responsibility for each publisher to educate readers on the role advertising plays in funding free content. The post Study: More than half of all ad blocker users would disable them to read content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-01 00:00:00 UTC ]
News tagged with: #post study #read content #silver lining #martin ashplant #digital director #john barnes

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How do they protest in Thailand? By reading in public (+video)

In Thailand, various protestors are gathering in public places to silently read books like '1984' and 'Unarmed Insurrection' to convey how they feel about the country's political situation. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public places #unarmed insurrection #political situation


Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video ads #video business #search giant


How do they protest in Thailand? By reading in public

In Thailand, various protestors are gathering in public places to silently read books like '1984' and 'Unarmed Insurrection' to convey how they feel about the country's political situation. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public places #unarmed insurrection #political situation


Native Ad Revenue May Be One Click Away With ‘Selfies’

Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually  in the face?   Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad services #news publishers #ad unit


BEA 2014: Reading Room Updates

The Reading Room, one of the fastest growing social discovery platforms for books, has reached more than one million members and just released a major platform update with a new look and feel, including a responsive design for mobile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading room #responsive design


BuzzFeed Changes Labels on Promoted Content

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek

[ AdWeek | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #readers don #managing partner #people don


BEA 2014: Specializing in Security Studies

Georgetown University Press celebrates its 50th anniversary this year by offering visitors to its booth (1544) two books that reflect the press’s emphasis on what it calls security studies—books on diplomacy, spies, international affairs, intelligence, history, and related topics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international affairs


Want to help your local bookshop? Visit it | The New Reading

Yes, it's called My Independent Bookshop, but what does Penguin Random House's new site do for booksellers?I've just opened my very own bookshop at myindependentbookshop.com, the new book recommendation site from Penguin Random House. I enjoyed choosing the font for my logo (Shakespearean), the... Continue reading at The Guardian

[ The Guardian | 2014-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engine #5% commission #computer programmer #discounted price


St. Martin’s, Swagbucks Launch Read Channel

St. Martin’s Press is teaming up with Swagbucks, the loyalty and rewards site, to launch Read, a new digital literature channel on the Swagbucks site. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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Redefining and Repurposing Content as We Go Along: Digital Solutions in India 2014

Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #repurposing content #digital solutions #enhanced content


He’s Very Well Read It’s Well Known

When Dan Kois asked me to review David Kinney’s fascinating book The Dylanologists: Adventures in the Land of Bob for the Slate Book Review, I took a look at the Dylan section of my bookshelves and wondered how different I was from the Bob obsessives Kinney profiles. Over the years I have... Continue reading at Slate

[ Slate | 2014-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fascinating book


Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america


The P&L Sheet: My Year of Reading Quickly

This past year I served on the selection committee for the American Library Association’s Andrew Carnegie Medals for Excellence in Fiction & Nonfiction—a task I undertook with a good amount of dread. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pl sheet #selection committee #good amount


Blaming gender for boys' reading habits "absurd"

Publishing industry figures have dismissed claims by children's authors that too many female... Continue reading at The Bookseller

[ The Bookseller | 2014-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading habits #dismissed claims


Amazon takes half of UK's online retail spend

More than half of Britain’s online retail spend goes to Amazon, working out at £70... Continue reading at The Bookseller

[ The Bookseller | 2014-04-22 00:00:00 UTC ]
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PIB: Ad Pages Down in Q1

Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #released earlier


Oyster Offers Spritz Speed Reading Technology

Subscription ebook service Oyster is teaming with Spritz, the speed-reading venture, to offer Stephen Covey’s self-help bestseller, "The 7 Habits of High Effective People," for free in the Spritz format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Total Boox Offers a Week of Free Reading

Total Boox, an unusual ebook delivery service based on metered reading, is making its library of 20,000 ebook titles available to the public to read entirely for free during the week of April 13 to April 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free reading #total boox


Read The Bookseller Daily editions online

The Bookseller will be producing daily editions during this year's London Book Fair,... Continue reading at The Bookseller

[ The Bookseller | 2014-04-07 00:00:00 UTC ]
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