It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services, or slightly more than the 34.4 percent for cable. Streams haven't yet overtaken traditional TV as a whole (broadcasts still represented 21.6 percent), but it's clear online video is capturing more attention.The shift was helped by a flurry of major releases. Netflix had the largest slice of streaming time (8 percent) thanks largely to demand for Stranger Things 4. However, Hulu also claimed a record 3.6 percent thanks to Only Murders in the Building and The Bear. Amazon Prime Video, meanwhile, thrived at 3 percent with help from The Boys' third season and The Terminal List. YouTube and YouTube TV earned a combined 7.3 percent.NielsenCable's dependence on sports also played a role. While the medium's overall viewership dipped 8.9 percent year-over-year, sports viewing plunged 34 percent without the help of the Summer Olympics and late-running playoffs for the NBA and NHL. Broadcast TV fared even worse, with a 9.8 percent overall drop and 41 percent for sports.It's not certain streaming will preserve this momentum. Still, this represents a significant milestone that could affect the content you see. Creators and TV providers now know that you're more likely to... Continue reading at 'Engadget'
[ Engadget | 2022-08-18 16:44:57 UTC ]
YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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