It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in the bottom of a full-page ad for the film. Online marketing at the time was such an afterthought, studios didn’t even bother grabbing short and memorable web addresses for their major releases, let alone dedicated websites. (Star Trek Generations and Stargate were among the few early exceptions.) After the interminable process of transcribing the URL from print, I gathered my family around our Packard Bell PC (powered by an Intel 486 DX and, let’s say, 8MB of RAM), hit return and waited as the video slowly came down our 33.6kbps dial-up connection. And waited. It took 25 minutes for it to fully load. After corralling my family once again, I hit play and was treated to an horrendously compressed, low-resolution version of the trailer I’d been dreaming about for months. It was unwatchable. The audio was shit. But that was the moment I became obsessed with online video. I imagined a futuristic world beyond my boxy CRT set and limited cable TV subscription. A time after VHS tapes when I could just type in a URL and enjoy a show or movie while eating one of those rehydrated Pizza Hut pies from Back to the Future 2. The internet would make it so. Looking back now, almost 30 years later,... Continue reading at 'Engadget'
[ Engadget | 2024-03-01 17:00:14 UTC ]
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-18 12:31:36 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
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‘The Step-by-Step Instant Pot Cookbook,’ the debut from Pressure Luck Cooking vlogger Jeffrey Eisner, is the #1 book in the country. Plus Abby Jimenez launches ‘The Happy Ever After Playlist’ from her living room, and ornithologist David Allen Sibley explains ‘What It’s Like to Be a Bird.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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When Protocol, a new site focusing on technology coverage, launched in February, expectations were high. After all, the man behind the site—Robert Allbritton, who owns it through his holding company, Capital News—also helped create Politico, one of the most successful digital media companies of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-23 11:45:31 UTC ]
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With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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Group Nine Media, whose digital media properties include PopSugar, The Dodo and NowThis, laid off dozens of employees, or 7% of its more than 700-person staff, across the company. It's the latest publisher to take drastic action as COVID-19 has drastically altered the media landscape. As the... Continue reading at AdWeek
[ AdWeek | 2020-04-07 20:39:10 UTC ]
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Advertisers on Pinterest can now authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform following an integration with digital media measurement, data and analytics provider DoubleVerify, which was revealed Monday. Brands can authenticate... Continue reading at AdWeek
[ AdWeek | 2020-04-06 12:00:21 UTC ]
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Bustle Digital Group, owner of a portfolio of digital media properties including Bustle itself, says it laid off two dozen Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:34:37 UTC ]
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Complex Networks bills itself as one of the most diversified digital media companies in the business, so it’s counting on diversification to protect its business. The post Complex Networks plans to diversify its way through the pandemic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-02 04:01:00 UTC ]
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Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
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Publishing companies are scrambling quickly to figure out how to generate more revenue, as the COVID-19 outbreak is putting intense pressure on their top line. But there are also publishers who recognize that now is an opportunity to give back and help their community get through this difficult... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-27 14:42:55 UTC ]
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At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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LiveKindly will now not just produce vegan content but also vegan food. For the past few years, LiveKindly has been a digital media company with a focus on plant-based food stories like “The Beyond Burger just launched at Ikea” or “Colgate just launched 2 certified vegan toothpastes.” Now it’s... Continue reading at Fast Company
[ Fast Company | 2020-03-12 14:45:06 UTC ]
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YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek
[ AdWeek | 2020-03-11 16:37:06 UTC ]
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After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday
[ Digiday | 2020-03-09 04:00:06 UTC ]
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Publishing Executive is launching a new show: the FUSE Media Podcast. In the spirit of our annual FUSE Media Summit, the podcast will spark year-round dialogue with leading digital media executives and technology experts across consumer and B2B publishing. Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-27 17:02:56 UTC ]
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Publishing Executive is launching a new show: the FUSE Media Podcast. In the spirit of our annual FUSE Media Summit, the podcast will spark year-round dialogue with leading digital media executives and technology experts across consumer and B2B publishing. Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-27 17:02:56 UTC ]
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