It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in the bottom of a full-page ad for the film. Online marketing at the time was such an afterthought, studios didn’t even bother grabbing short and memorable web addresses for their major releases, let alone dedicated websites. (Star Trek Generations and Stargate were among the few early exceptions.) After the interminable process of transcribing the URL from print, I gathered my family around our Packard Bell PC (powered by an Intel 486 DX and, let’s say, 8MB of RAM), hit return and waited as the video slowly came down our 33.6kbps dial-up connection. And waited. It took 25 minutes for it to fully load. After corralling my family once again, I hit play and was treated to an horrendously compressed, low-resolution version of the trailer I’d been dreaming about for months. It was unwatchable. The audio was shit. But that was the moment I became obsessed with online video. I imagined a futuristic world beyond my boxy CRT set and limited cable TV subscription. A time after VHS tapes when I could just type in a URL and enjoy a show or movie while eating one of those rehydrated Pizza Hut pies from Back to the Future 2. The internet would make it so. Looking back now, almost 30 years later,... Continue reading at 'Engadget'
[ Engadget | 2024-03-01 17:00:14 UTC ]
The company grew from a scrappy startup to a digital media player. Now it’s clinging to life after mass layoffs. Continue reading at Wired
[ Wired | 2020-01-28 12:00:00 UTC ]
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My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 15:41:48 UTC ]
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Over the years, Intercept co-founder Glenn Greenwald has made more than a few enemies. What some of his fans and supporters see as a crusade for truth and justice can strike others—including those who become the targets of his journalistic crusades—as needlessly hostile and potentially biased.... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-22 12:45:02 UTC ]
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Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading at Fast Company
[ Fast Company | 2020-01-20 05:00:12 UTC ]
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The managers of the pioneering digital media company will take the next six months to figure out a new direction. The post How CollegeHumor lost its early lead appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-15 05:01:41 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive
[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek
[ AdWeek | 2019-12-30 14:28:27 UTC ]
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Germany-based media and services company Bertelsmann says it will buy the 25% of publisher Penguin Random House that it doesn't already own for $675 million Continue reading at ABC News
[ ABC News | 2019-12-18 11:47:31 UTC ]
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E.L. James’s irresistibly salacious novel 'Fifty Shades of Grey' is the bestselling book in the U.S. book market over the past decade according to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
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A few years ago, investors were eager to throw money at digital media startups. Not anymore. But there are some Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-16 15:51:10 UTC ]
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On the latest episode of the 'Ad Lib' podcast, the investment banker offers his view on the state of the digital media and marketing landscape. Continue reading at Advertising Age
[ Advertising Age | 2019-12-10 10:00:00 UTC ]
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Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at AdWeek
[ AdWeek | 2019-12-05 21:44:16 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek
[ AdWeek | 2019-12-03 22:30:01 UTC ]
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Humiliation is a debut collection of nine stories by Paulina Flores. Each story takes place in Chile, in port cities marked by poverty, and all are tied together with the themes of disgrace, pride and shame experienced both publicly and personally by each of the richly described characters.... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-26 09:49:20 UTC ]
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From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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