July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at 'Advertising Age'
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
More news stories like this
AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
More news stories like this
An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
More news stories like this
YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
More news stories like this
CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
More news stories like this
Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
More news stories like this
A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this
UCLA’s turnaround was sparked in large part by the turnovers. The Bruins forced five turnovers and committed none Saturday at California, matching their total takeaways from their previous five games. Linebackers Krys Barnes and Keisean Lucier-South intercepted passes and Lucier-South, safety... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-14 00:00:00 UTC ]
More news stories like this
Penguin Random House UK has confirmed it is embarking on a "Stranger Things" book programme with Netflix and will release two titles in autumn 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-13 00:00:00 UTC ]
More news stories like this
Penguin Random House and Netflix are teaming up in an effort to take book fans to the Upside Down. “Stranger Things” will be moving from the small screen to the page when the publisher and the entertainment company roll out a number of books based on the hit science fiction series, Deadline... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-12 00:00:00 UTC ]
More news stories like this
Sales in the children’s/young adult segment fell 36.8% in July, compared to same period a year ago, according to figures release by the AAP. The decline is due, in large part, to the fact that July 2017 did not see a hit like July 2016, when 'Harry Potter and the Cursed Child' was dominating... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
More news stories like this
Sales in the period for Houghton Mifflin Harcourt's trade group rose 11.7%, over the comparable period in 2016. The publisher said the gain was thanks, in large part, to a jump in sales of both print and digital books. Sales in HMH's education segment fell by $6 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-02 00:00:00 UTC ]
More news stories like this
While July sales last year were mightily padded by the release of 'Harry Potter and the Cursed Child,' which came out July 31, 2016, July 2017 saw no such blockbuster. Thanks in large part to this, July 2017 sales were down 1.9%, compared to the same time last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
More news stories like this
If you like 'Stranger Things,' you should pick up these two books by Lindsey Barraclough, says PW assistant editor Drucilla Shultz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
More news stories like this
Publishing giant Hachette is taking author Seth Grahame-Smith to court over latest manuscript they say is ‘in large part an appropriation of a 120-year-old public domain work’Pride and Prejudice and Zombies author Seth Grahame-Smith is being sued by his publisher for delivering a manuscript that... Continue reading at The Guardian
[ The Guardian | 2016-08-31 00:00:00 UTC ]
More news stories like this
The 45-hour children's bookseller gathering in Orlando closed on a high note, in large part because of the energy and enthusiasm of booksellers and connections made thanks to the stories they brought with them and the authors presented throughout the institute. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this
Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
More news stories like this
Revenue in the publishing division of Salem Media Group more than doubled in 2014, to $26.8 million, thanks, in large part, to the 2014 acquisition of Eagle Publishing, parent company of Regnery Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
More news stories like this
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this