Streaming posted another banner month in July, reaching multiple new milestones in the latest issue of The Gauge report from Nielsen. The big headline is that streaming was responsible for 41.4 percent of all TV viewing during the month. That's the highest share in the report's brief history for any viewing category, meaning streaming topped past performances for both broadcast and cable TV. The result follows on the heels of the previous record set by streaming in June. The other big success story in the July report is for YouTube. The popular video platform hosted 10 percent of monthly TV usage, marking the first time a single streaming service has reached a double-digit share. Multiple other streaming sites hit their own personal bests for viewing share in July: Disney+ jumped up to a 2.1 percent viewing share and The Roku Channel hit 1.6 percent. There are a couple takeaways from the range of record-setting performances in July. For starters, The Gauge only tracks viewing that happens on a TV screen, meaning no mobile or laptop viewing is included. Last month's results show how much streaming video's presence has expanded beyond just smartphones and tablets to challenge and surpass the options of traditional broadcast and cable TV. Another notable factoid from Nielsen is that 10 different titles on streaming platforms surpassed 1 billion minutes of viewing in the first full week of July — another record. Seven different streaming companies had programs on that list,... Continue reading at 'Engadget'
[ Engadget | 2024-08-20 19:15:29 UTC ]
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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Publisher responds to challenge from the schools minister to provide schoolchildren with affordable access to great books From Solomon Northrup’s 19th-century memoir about his years in captivity, Twelve Years a Slave, to classic novels such as Gulliver’s Travels and Madame Bovary, schools... Continue reading at The Guardian
[ The Guardian | 2016-02-15 00:00:00 UTC ]
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After becoming one of the press' s biggest sellers to date, Andrew Maraniss’s 'Strong Inside' has become the first title from the press to hit two 'New York Times' bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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The robust children’s market in 2014 has been the main theme of The Bookseller’s Review of the Year features, and it is driven home in our look at last year’s bestselling authors. The top 50 writers are once again eclipsed by the shadow of the Gruffalo, with the mighty Julia Donaldson taking... Continue reading at The Bookseller
[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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Stoking the excitement, or the anger, of sports fans can be highly effective. Just ask FSG, which has a sleeper hit on its hands after reaching out to Michigan Wolverine football fans for its book about former head coach, Rich Rodriguez. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 09/08/2011 - 08:57 Erotic fiction publisher Xcite Books has appointed Elizabeth Coldwell to the role of editor. Coldwell is a former editor of Forum magazine and is also one of Xcite's bestselling authors. Managing director Hazel Cushion... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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