Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago, Winsight Media and one of its flagship titles, Restaurant Business, which traces its roots all the way back to 1902, is no exception. While the magazine remains among the largest-circulation trade titles in its industry, Winsight says unique visitors to RB's website more than doubled in 2019 to around 450,000 per month, on average. "Our boom in audience is the result of a combination of strategic initiatives," says Winsight's chief digital officer, Tara Tesimu. "We’re an incredibly data-driven culture, so we’re always looking at what content will most appeal to our audience. Our editorial team is a powerhouse at understanding and engaging with their audience." Looking to capitalize on the brand's online growth, as well as relatively recent acquisitions such as the food industry market research firm Technomic in 2015 and the annual National Restaurant Association Show in 2018, the company opened 2020 by taking the dramatic step of reducing the formerly monthly magazine's print frequency by half and realigning its cross-platform strategy for the year around six, two-month-long “content cycles.” Focused around singular themes—“Food/Menu,” “Leadership,” “Future/Tech”—each content cycle... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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You may have subconsciously built up a tolerance for bad bosses and toxic colleagues, this executive coach says. It’s time for healthy change. Have you ever left a toxic workplace only to have the “bad luck” of finding yourself in the same situation shortly thereafter? Do you constantly make... Continue reading at Fast Company
[ Fast Company | 2023-05-08 03:45:00 UTC ]
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Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday
[ Digiday | 2023-05-05 04:01:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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What started last year with a group trying to get a few children's sexual education books pulled from the shelves of a southern Manitoba library has now turned into accusations that its staff are pedophiles and a campaign to defund it, the... Continue reading at CBC
[ CBC | 2023-05-01 10:00:00 UTC ]
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Collective Book Studio founder and publisher Angela Engel urges the book community to stand firm against homophobia and transphobia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian
[ The Guardian | 2023-04-26 03:36:53 UTC ]
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Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results. Continue reading at Media Week
[ Media Week | 2023-04-21 14:23:32 UTC ]
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Rick Wolff, who published dozens of bestselling books as a business editor for Warner Books, Hachette Book Group, and Houghton Mifflin Harcourt, died April 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at The New York Times
[ The New York Times | 2023-04-04 23:45:06 UTC ]
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The new integrated school reading events business will be launched by June under the direction of Sasha Quinton, who has been president of Scholastic Book Fairs. Judy Newman, president of Scholastic Book Clubs, has been named Scholastic’s first chief impact officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
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She might not have written an entire book in one day, but Australian author Karina May has a pretty good, pretty sweat-smile story behind the rom-commy Duck à l’Orange for Breakfast, which comes out March 28 from Pan Macmillan Australia. First, you need to understand the plot: The novel centers... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-22 08:59:40 UTC ]
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A man so upset by the Pride programming at his local libraries that he felt moved to graffiti “GROOMERS” onto the windows has been charged with possession of child pornography, the Washington Post reports. The man, Charles M. Sutherland, vandalized two branches in Maryland’s Prince George’s... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-14 15:13:40 UTC ]
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A lot has happened since Wattpad announced in January 2019 that it was starting a print publishing division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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A lost Atlantic puffin found itself in a bit of a bind after crashing down onto a busy New Brunswick street, far from where the seabirds are supposed to be found this time of year. Continue reading at CBC
[ CBC | 2023-03-04 11:00:00 UTC ]
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James Daunt launched his first indie bookshop in London 33 years ago. The Barnes & Noble CEO is now bringing the lessons he learned to the biggest bookseller in America. If you’re strolling down the Marylebone High Street in London, you’ll stumble across a popular bookstore called Daunt... Continue reading at Fast Company
[ Fast Company | 2023-02-28 04:30:00 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget
[ Engadget | 2023-02-19 15:30:33 UTC ]
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Many people in Japan have been outraged by a recent trend dubbed "sushi terrorism." Videos across social media show people carrying out all kinds of unhygienic acts, like licking the spoon for a container of green tea powder. Another video, which has more than 98 million views on Twitter, showed... Continue reading at Engadget
[ Engadget | 2023-02-13 12:15:42 UTC ]
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