Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”

Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago, Winsight Media and one of its flagship titles, Restaurant Business, which traces its roots all the way back to 1902, is no exception. While the magazine remains among the largest-circulation trade titles in its industry, Winsight says unique visitors to RB's website more than doubled in 2019 to around 450,000 per month, on average. "Our boom in audience is the result of a combination of strategic initiatives," says Winsight's chief digital officer, Tara Tesimu. "We’re an incredibly data-driven culture, so we’re always looking at what content will most appeal to our audience. Our editorial team is a powerhouse at understanding and engaging with their audience." Looking to capitalize on the brand's online growth, as well as relatively recent acquisitions such as the food industry market research firm Technomic in 2015 and the annual National Restaurant Association Show in 2018, the company opened 2020 by taking the dramatic step of reducing the formerly monthly magazine's print frequency by half and realigning its cross-platform strategy for the year around six, two-month-long “content cycles.” Focused around singular themes—“Food/Menu,” “Leadership,” “Future/Tech”—each content cycle... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
News tagged with: #big stories #big part #multiple channels #unique opportunity

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Lit Agent Landscape Diversifies Some as Anxieties over Book Business Grow

The results of this year's Association of American Literary Agents biannual membership survey indicate that the agency sector of the book business is diversifying, but is still predominantly white, and issues including burnout and unequal pay remain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #predominantly white #literary agents #book business


Book Business Applauds Government Lawsuit Against Amazon

"What took so long?" That was the prevailing sentiment among many industry members upon hearing the news that the FTC had filed an antitrust lawsuit against the nation's largest e-tailer and dominant bookseller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-27 04:00:00 UTC ]
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Frightfully-Fun Halloween Book Club Ideas for Your Next Meeting

Who doesn't want to throw a Halloween book club? Find Halloween book club ideas, decor, party favors, and recommended reads all here! Continue reading at Book Riot

[ Book Riot | 2023-09-25 10:30:00 UTC ]
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Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday

[ Digiday | 2023-09-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #bounce back #publishing business


TikTok now lets creators label AI-generated content

TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget

[ Engadget | 2023-09-19 15:45:36 UTC ]
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Self-publishers must declare if content sold on Amazon’s site is AI-generated

Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian

[ The Guardian | 2023-09-11 17:08:53 UTC ]
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HarperCollins Expands Its Spanish-Language Business

In July, HarperCollins Focus launched a new Spanish-language publishing imprint, HarperEnfoque, as the publisher continues to make gains in the trade and religion markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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US Copyright Office opens public comments on AI and content ownership

The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget

[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | News stories tagged with: #rising number #published works #sarah silverman #class-action lawsuit #memoir #graphic novel


Growing Up in a Chinese Restaurant in Atlantic City

Jane Wong’s memoir Meet Me Tonight in Atlantic City is a feast of a book. It’s about hunger—the hungers of the body, of addiction, of history. Brilliant, gutting, and funny, she writes with such range about growing up in her family’s Chinese restaurant in Atlantic City as their reach for the... Continue reading at Electric Literature

[ Electric Literature | 2023-08-31 11:00:00 UTC ]
More news stories like this | News stories tagged with: #post growing #atlantic city #electric literature #memoir


London’s FT Business Book of the Year: A 15-Title Longlist

The FT Business Book of the Year issues a 15-title longlist, with a six-title shortlist ahead and a winner to be named in December. The post London’s FT Business Book of the Year: A 15-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-16 16:57:51 UTC ]
More news stories like this | News stories tagged with: #post london #book of the year


In London, Schroders Backs the Business Book of the Year Award

The Financial Times is joined this year by Schroders, with added support from Nikkei, in the £30,000 Business Book of the Year award. The post In London, Schroders Backs the Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
More news stories like this | News stories tagged with: #business book #added support #book of the year


So you’ve decided to implement a 4-day workweek. Now what?

When this media company tried out a shorter workweek, it saw a boost in morale and productivity. The CEO explains the careful advanced planning this required. In early 2022, business was booming for digital publisher Alpha Brand Media, and staff were struggling to keep up with demand.Read Full... Continue reading at Fast Company

[ Fast Company | 2023-08-06 05:00:00 UTC ]
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The Agence France-Presse is suing Elon Musk's X over news content payments

Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget

[ Engadget | 2023-08-03 10:55:01 UTC ]
More news stories like this | News stories tagged with: #fair agreement #elon musk #content produced #law requires #digital platforms #news content #copyright law #french publisher


Perusing Pets: A Reading List of Books Where Animal Companions Steal the Show

No romance story is complete without a best friend side character, and sometimes that best friend has four legs and a tail. Something goes hand-in-hand about seeing people fall in love and having a beloved pet along for the journey. Perhaps it’s the human-animal connection transcending the page,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-03 09:30:07 UTC ]
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Binc Launches Business Incubator for BIPOC and LGBTQ Booksellers

Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for booksellers looking to open stores serving historically underrepresented or marginalized communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #announced binctank #book industry


Binc Launches Business Incubator for BIPOC Booksellers

The Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for BIPOC booksellers. The program will run for three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bipoc booksellers #announced binctank #book industry


Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek

[ AdWeek | 2023-07-24 10:13:48 UTC ]
More news stories like this | News stories tagged with: #small businesses #advertisers target #including audio #online publishers #digital media


Google and Facebook urged by EU to label AI-generated content

Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian

[ The Guardian | 2023-06-05 13:06:04 UTC ]
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Publicis Groupe joins content standards body

The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week

[ Media Week | 2023-06-05 12:11:00 UTC ]
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The Next Big Idea Is Audio

When the Next Big Idea Club launched in 2018, the centerpiece of its offerings was a box subscription. It still offers that service, but has company has shifted gears, now operating as an “audio-first company.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big idea