Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign

In looking for 'solutions and people who make a positive difference,' Frankfurt this year is assembling speakers on challenge and change. The post Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-16 10:43:08 UTC ]
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Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
More news stories like this | News stories tagged with: #wieden kennedy #ab inbev #social platforms #twitter today #create content #digital media


Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Indies and Gardners adopt real-time tech to boost trade

Independent bookshops and wholesalers Gardners are adopting a new technology to help book-buyers discover which physical copies are located in bookshops near them. Continue reading at The Bookseller

[ The Bookseller | 2019-06-10 10:34:50 UTC ]
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Spain’s Readmagine and Digital Distributors Meeting Announce Programming

The Readmagine event in Madrid this June includes the International Digital Distributors Meeting and discussions on ebooks, AI, and other tech topics. The post Spain’s Readmagine and Digital Distributors Meeting Announce Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
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BookTrust chooses The Cave for Time to Read campaign

Reading charity BookTrust will give 700,000 copies of Rob Hodgson’s The Cave (Frances Lincoln Children’s Books) to school starters in England as part of its Time to Read campaign. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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‘We can’t afford it’; Daunt hits back at real living wage campaign as petition approaches 8,000

Waterstones m.d. James Daunt has warned the business cannot afford to pay the real living wage to its most junior staff and increase the pay of its most experienced booksellers, as nearly 8,000 people backed the campaign calling for the rise.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Jerusalem International Book Forum Announces Initial 2019 Programming Plans

Book-to-film trends and streaming entertainment are topics at the Jerusalem International Book Forum in May, as are panels on book sales. The post Jerusalem International Book Forum Announces Initial 2019 Programming Plans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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Los Angeles Times Announces Lineup for 24th Annual Festival of Books

The festival, taking place April 13-14 at USC, will feature hundreds of authors, experts and storytellers, including Karamo Brown, Chelsea Clinton, Valerie Jarrett, Erica Jong, Kiese Laymon and Don Winslow The Los Angeles Times today announced the lineup for the Festival of Books, the nation’s... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-07 00:00:00 UTC ]
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Want to take control of your digital life? Start with reclaiming leisure time

You can’t take control of your digital life if you aren’t intentional about how you spend your time, argues Cal Newport. In his Nicomachean Ethics, compiled in the fourth century BC, Aristotle tackles a question as urgent then as it is today: How does one live a good life? The Ethics divides its... Continue reading at Fast Company

[ Fast Company | 2019-02-25 00:00:00 UTC ]
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Bad week for digital media: The Players’ Tribune lays off eight

The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-26 00:00:00 UTC ]
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'The Singularity of Sleep' – runner-up in the Sunday Star-Times Short Story Awards 2018

Haematologist Eileen Merriman describes herself as a doctor by day, and a writer by night – so she knows about the lack of sleep described in this story. Her young adult fiction novel Invisibly Breathing will be published in March this year. This story, The Singularity of Sleep was named... Continue reading at Stuff

[ Stuff | 2019-01-05 00:00:00 UTC ]
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How McClatchy plans to pursue national advertisers’ digital budgets

The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-15 00:00:00 UTC ]
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Stars of stage and screen join Comma Press’s refugee campaign

Actors Jeremy Irons, Maxine Peake, Zoë Wanamaker and Christopher Eccleston have joined a campaign, organised by Comma Press, calling for an end to the British policy of immigration detention. Continue reading at The Bookseller

[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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South Africa’s Snapplify and Econet Wireless Announce Partnership for Digital Reading in Africa

With more than 240,000 titles, the South African ed-tech company Snapplify is working with communications provider Econet to make ebooks available to more African readers. The post South Africa’s Snapplify and Econet Wireless Announce Partnership for Digital Reading in Africa appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
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2018 PW Star Watch Top Honorees Announced

Publishers Weekly and Frankfurter Buchmesse have announced the "Top Honorees" of the fourth annual PW Star Watch program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-14 00:00:00 UTC ]
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Frankfurter Buchmesse and Germany’s Börsenverein Announce Human Rights Campaign

Turning to the Universal Declaration of Human Rights at 70, Frankfurter Buchmesse is joining with the Börsenverein des Deutschen Buchhandels to create the #OnTheSamePage campaign. The post Frankfurter Buchmesse and Germany’s Börsenverein Announce Human Rights Campaign appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-09 00:00:00 UTC ]
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Mexican Booksellers and Digital Sales Infrastructure: Managing Metadata

Encouraged to 'exchange opinions, push yourself to create a network,' Mexico's booksellers at the CONTEC conference were challenged to adopt digital sales systems' support for retail. The post Mexican Booksellers and Digital Sales Infrastructure: Managing Metadata appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-27 00:00:00 UTC ]
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