Spotify is laying off 200 employees from its podcast division

Spotify isn't done with layoffs this year. The company is cutting 200 jobs in its podcast division, or about 2 percent of its workforce, as part of a "strategic realignment." Spotify is moving to a more "tailored approach" that optimizes resources for each podcast creator and their shows, and the streaming service believes this requires a leaner team.The new strategy will also see Spotify merge its Gimlet and Parcast production houses into an updated Spotify Studios unit. They'll continue to produce well-known originals and start new shows, although there will be a new emphasis on frequent content that fosters large audiences. Spotify as a whole will work on "maximizing consumption" from the existing audience, encouraging them to listen more often and to more podcasts. The firm is also growing its Spotify For Podcasters analytics, refining its ad options and adding "more business models" to help creators profit.The provider is keen to tout its growth since it started investing heavily in podcasts in 2019, including the acquisitions of Gimlet, Parcast and the creator platform Anchor. It now claims to be the most popular podcast platform in "most corners" of the planet, with over 100 million listeners and 5 million shows. Usage has grown over 1,400 percent, Spotify says. It also says it's the top publisher in the US. Even so, the layoffs add to a string of blows for the company. Spotify reportedly dropped numerous shows last fall, shedding nearly 5 percent of its podcast... Continue reading at 'Engadget'

[ Engadget | 2023-06-05 13:47:49 UTC ]
News tagged with: #ll continue #existing audience #business models #top publisher

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8 Books to Read after Listening to the Podcast EMPIRE

After you've listened to the EMPIRE podcast, these history and historical fiction books will deepen your understanding of the subject. Continue reading at Book Riot

[ Book Riot | 2023-10-19 10:32:00 UTC ]
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Spotify’s new audiobook streaming could have ‘devastating effect’, says Society of Authors

The industry body says the music giant’s move to make more than 150,000 titles available has not been discussed with authors and may compete with salesThe Society of Authors (SoA) has said it is “deeply concerned” about Spotify’s new audiobook provision. The industry body cited “the devastating... Continue reading at The Guardian

[ The Guardian | 2023-10-11 15:40:05 UTC ]
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Lego employees share 10 secrets for finding boundless creativity

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[ Fast Company | 2023-10-07 05:00:00 UTC ]
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[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Spotify CEO Daniel Ek explains the company’s new audiobook subscription plan

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[ Fast Company | 2023-10-03 16:30:00 UTC ]
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VideoAmp laying off 10% of workforce in the latest measurement shakeup

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[ Advertising Age | 2023-09-14 20:19:52 UTC ]
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IPG Lays Off Nine, Including Key Editors at Chicago Review Press

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[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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PRH Employees Take Buy-out Offer; Dohle Joins More Boards

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[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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[ Engadget | 2023-06-20 12:38:47 UTC ]
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[ Fast Company | 2023-06-14 04:30:00 UTC ]
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[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
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Booksellers Advocate for Trans/Nonbinary Employees, Denounce Anti-Trans Legislation

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[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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How this podcast network is connecting brands to multicultural influencers

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[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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Sask. Cree journalist Connie Walker wins Pulitzer Prize for residential school podcast

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[ CBC | 2023-05-08 23:02:08 UTC ]
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[ Engadget | 2023-04-21 05:39:11 UTC ]
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To Dine For Podcast: Fighter Pilot Lt. Col. Dan Rooney

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[ AdWeek | 2023-04-03 14:00:00 UTC ]
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[ Engadget | 2023-03-24 15:43:59 UTC ]
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[ Literrary Hub | 2023-03-23 15:00:01 UTC ]
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