Spotify isn't done with layoffs this year. The company is cutting 200 jobs in its podcast division, or about 2 percent of its workforce, as part of a "strategic realignment." Spotify is moving to a more "tailored approach" that optimizes resources for each podcast creator and their shows, and the streaming service believes this requires a leaner team.The new strategy will also see Spotify merge its Gimlet and Parcast production houses into an updated Spotify Studios unit. They'll continue to produce well-known originals and start new shows, although there will be a new emphasis on frequent content that fosters large audiences. Spotify as a whole will work on "maximizing consumption" from the existing audience, encouraging them to listen more often and to more podcasts. The firm is also growing its Spotify For Podcasters analytics, refining its ad options and adding "more business models" to help creators profit.The provider is keen to tout its growth since it started investing heavily in podcasts in 2019, including the acquisitions of Gimlet, Parcast and the creator platform Anchor. It now claims to be the most popular podcast platform in "most corners" of the planet, with over 100 million listeners and 5 million shows. Usage has grown over 1,400 percent, Spotify says. It also says it's the top publisher in the US. Even so, the layoffs add to a string of blows for the company. Spotify reportedly dropped numerous shows last fall, shedding nearly 5 percent of its podcast... Continue reading at 'Engadget'
[ Engadget | 2023-06-05 13:47:49 UTC ]
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The emergence of author podcasts as a viable and entertaining marketing tool is apparent in the success of three such efforts originating from literary Web sites on the West Coast: Brad Listi’s the Nervous Breakdown, Tom Lutz’s Los Angeles Review of Books, and Tyson Cornell’s company Rare Bird... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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Today, Hearst Magazines announced that two new senior executives would be joining its U.S. magazine division. Debi Chirichella, former chief operating officer at Condé Nast Digital, will join as senior vice president, chief financial officer; while Grant Whitmore, former chief operating officer... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-31 00:00:00 UTC ]
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Publishers Weekly now has more than 200,000 Twitter followers, passing that mark last week and as of today has more that 203,000 following the magazine via @PublishersWkly. Eileen Gardner, a self-professed pop culture junkie and aspiring author, was the 200,000th PW follower. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 29/07/2011 - 15:25 Bath-based independent Palazzo is to publish illustrated editions of Jane Austen's novels to mark the bicentenary of their original publication. The Bath Bicentenary Editions will launch with Sense and Sensibility, first... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 15:58 An online view-on-demand books service dubbed the Spotify of books has launched today. 24symbols, created by a Spanish team co-founded by Justo Hidalgo, is offering access to 1,000 book titles for a subscription fee. The... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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Company says national print advertising revenue down 11 percentGannett Co. is cutting 2 percent of its workforce, or 700 employees, at its U.S. Community Publishing division as the company struggles to turn the corner on a deep downturn in advertising revenue. Continue reading at Baltimore Sun
[ Baltimore Sun | 2011-06-22 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 15/06/2011 - 07:46 Bertelsmann has disbanded its Direct Group division having all-but completed what it described as the scale-back of its book clubs business. Its remaining book club interests, most notably in Germany and Spain, will now be... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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