Sponcon Disclosure Lessons from Teen Vogue’s Facebook Article Controversy

As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of such sponsored content, has drawn the scrutiny of both the Federal Trade Commission and the National Advertising Division in recent years. Teen Vogue’s equivocation on whether an uncritical article on Facebook’s role in the 2020 election amounted to sponsored content provides many lessons from which other media companies should learn. Earlier today, Teen Vogue published an article titled, “How Facebook Is Helping Ensure the Integrity of the 2020 Election.” The Twitterverse was set abuzz, because it seemed to be overly laudatory of Facebook and did not contain any critical questioning.  Commentators found the questions posed and the tone of the article surprising in light of Facebook’s role in the 2016 election and its recent public pronouncement regarding its approach in 2020. “Interesting pivot for Teen Vogue here to… Facebook PR?” tweeted Steven Perlberg, a freelance writer formerly with BuzzfFeed News and The Wall Street Journal, while Molly Jong-Fast of The Daily Beast described the article as “so sketchy.” Approximately an hour after it was posted, Teen Vogue added a prominent disclosure below the headline, stating, “Editor’s note: This is sponsored editorial content.” In a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
News tagged with: #clear message #digital age

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The Guardian Thrives in Facebook’s Walled Garden

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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Facebook Wants Writers and Famous People to Promote Its New Subscribe Feature

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[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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CUP sets up article rental service

Cambridge University Press' Cambridge Journals division has set up an article rental scheme... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Facebook 'Idiot's Guide' Inadvertently Makes Case for E-Books

Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World

[ PC World | 2011-11-14 00:00:00 UTC ]
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How Publishers Are Reacting to Facebook’s New Features

Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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Facebook completely redesigns layout with 'Timeline'

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[ Betanews | 2011-09-22 00:00:00 UTC ]
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Condé Nast college to offer Vogue-branded fashion course

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[ Media Week | 2011-09-14 00:00:00 UTC ]
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We Love Pop teen mag posts strong first edition sales

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[ Media Week | 2011-09-08 00:00:00 UTC ]
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Why Did Facebook Buy Push Pop Press?

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[ PC World | 2011-08-04 00:00:00 UTC ]
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Facebook buys innovative ebook publisher Push Pop Press

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[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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RH strikes a pose with Vogue's Coddington

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[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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Egmont launches new teen magazine 'We Love Pop'

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[ Media Week | 2011-07-18 00:00:00 UTC ]
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Surprise! Apple Has Also Built Social Contact Integration With Facebook, Flickr, LinkedIn and Myspace Into iOS 5

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[ AllThingsD | 2011-06-10 00:00:00 UTC ]
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PW Has A New Facebook Page

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[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Connecting the Dots on Facebook’s Smear Campaign

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[ AdWeek | 2011-05-13 00:00:00 UTC ]
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[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Canongate captures teen author

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[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Hodder acquires teen paranormal romance trilogy

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[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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