As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of such sponsored content, has drawn the scrutiny of both the Federal Trade Commission and the National Advertising Division in recent years. Teen Vogue’s equivocation on whether an uncritical article on Facebook’s role in the 2020 election amounted to sponsored content provides many lessons from which other media companies should learn. Earlier today, Teen Vogue published an article titled, “How Facebook Is Helping Ensure the Integrity of the 2020 Election.” The Twitterverse was set abuzz, because it seemed to be overly laudatory of Facebook and did not contain any critical questioning. Commentators found the questions posed and the tone of the article surprising in light of Facebook’s role in the 2016 election and its recent public pronouncement regarding its approach in 2020. “Interesting pivot for Teen Vogue here to… Facebook PR?” tweeted Steven Perlberg, a freelance writer formerly with BuzzfFeed News and The Wall Street Journal, while Molly Jong-Fast of The Daily Beast described the article as “so sketchy.” Approximately an hour after it was posted, Teen Vogue added a prominent disclosure below the headline, stating, “Editor’s note: This is sponsored editorial content.” In a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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A look into the original shows populating Facebook's newest video platform. The post Major Magazine Publishers Flock to Facebook Watch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
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It was only a few minutes after my imaginary Trump supporter “Todd White” began exploring Facebook that he learned filmmaker Michael Moore was staging a coup d’etat against president-elect Donald Trump. Todd also learned that Trump won the popular vote. And that there were people paid to protest... Continue reading at PC World
[ PC World | 2017-09-07 00:00:00 UTC ]
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#hillary clinton
#published posts
#popular vote
Facebook is said to be offering hundreds of millions of dollars to music publishers and record labels to avoid having to take down user-generated videos that feature copyrighted music. Bloomberg cites "people familiar with the matter" as saying Facebook's payments will allow for the legal use of... Continue reading at Betanews
[ Betanews | 2017-09-06 00:00:00 UTC ]
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Facebook is offering major record labels and music publishers hundreds of millions of dollars so the users of its social network can legally include songs in videos they upload, according to people familiar with the matter.The posting and viewing of video on Facebook has exploded in recent... Continue reading at Advertising Age
[ Advertising Age | 2017-09-06 00:00:00 UTC ]
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Barack Obama published a Facebook post calling the White house out on its decision to rescind the Deferred Actions for Childhood Arrivals (DACA) Act. “To target these young people is wrong–because they have done nothing wrong,” Obama writes. “It is self-defeating–because they want to start new... Continue reading at Fast Company
[ Fast Company | 2017-09-05 00:00:00 UTC ]
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This week, our top stories examined the debut of Facebook-funded shows on Watch, publishers’ pivots to video and more. The post Best of the week: Facebook eyes YouTube with launch of Watch shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-01 00:00:00 UTC ]
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Facebook Watch is barely out of the gate, and publishers are already talking to advertisers about distributing branded shows on the platform. The post Coming soon to Facebook Watch: sponsored shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-31 00:00:00 UTC ]
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Welcome to books this week! First, a couple of stories that you can find only online: THE BIG STORY John Smelcer’s YA book “Stealing Indians” is a finalist for the recently announced PEN Center USA awards. Questions about Smelcer have been raised since 1994, when he was teaching at the University... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-26 00:00:00 UTC ]
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#nora ephron
#philip roth
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Facebook revealed the most talked about video games and consoles on its platform during Gamescom, the German trade fair taking place Aug. 22 through 26. During the week of Gamescom, Facebook said more than 14 million users were behind 29 million interactions (posts, comments, Reactions and... Continue reading at AdWeek
[ AdWeek | 2017-08-25 00:00:00 UTC ]
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Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It's a move meant to appease media partners that feel they've lost the power of their brands when posting articles to social media.On Tuesday, the social network released new... Continue reading at Advertising Age
[ Advertising Age | 2017-08-23 00:00:00 UTC ]
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#sports illustrated
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Cambridge University Press was asked to suppress articles in China Quarterly. It has now resisted, but it is a worrying developmentThe international furore that followed Cambridge University Press’s compliance with “an instruction from a Chinese import agency to block individual articles from... Continue reading at The Guardian
[ The Guardian | 2017-08-22 00:00:00 UTC ]
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#hong kong
#xi jinping
#academic freedom
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Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek
[ AdWeek | 2017-08-22 00:00:00 UTC ]
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International Publishers Association praises CUP’s decision, counter to China’s censorship request, but will ‘wait to see what the consequences’ areThe president of the International Publishers Association has urged the Chinese government not to take punitive action against Cambridge University... Continue reading at The Guardian
[ The Guardian | 2017-08-22 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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#viral video
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#millennial moms
Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.Google's latest foray arrives on three fronts. The first is a... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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#richard gingras
When white supremacists plan rallies like the one a few days ago in Charlottesville, United States, they often organise their events on Facebook, pay for supplies with PayPalâ, book their lodging with Airbnbâ and ride with Uber. Continue reading at Stuff
[ Stuff | 2017-08-18 00:00:00 UTC ]
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#days ago
CEO says Facebook is ‘watching closely’ and will ‘take down threats of physical harm’, joining raft of tech companies purging white nationalists and neo-NazisMark Zuckerberg broke his silence on the white supremacist violence in Charlottesville last weekend, writing in a Facebook post Wednesday... Continue reading at The Guardian
[ The Guardian | 2017-08-17 00:00:00 UTC ]
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When white supremacists plan rallies like the one a few days ago in Charlottesville, Virginia, they often organize their events on Facebook, pay for supplies with PayPal, book their lodging with Airbnb and ride with Uber. Tech companies, for their part, have been taking pains to distance... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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#like-minded people
Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at Engadget
[ Engadget | 2017-08-15 00:00:00 UTC ]
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The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
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#original content