UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone app is hugely popular with younger users, many of whom have flocked from older social media platforms such as Facebook, and advertisers are beginning to spend increasingly large amounts of their digital ad budgets on targeting its users. Related: Snapchat boss Evan Spiegel on the app that made him one of the world's youngest billionaires Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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Booksellers are relying on a handful of established names to boost sales this Christmas, with... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Bloomsbury has readied a slew of publishing to tie into the latest movie from the team behind... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Penguin UK is now withholding the supply of its new ebook releases to its library suppliers in... Continue reading at The Bookseller
[ The Bookseller | 2011-11-24 00:00:00 UTC ]
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The British newspaper publisher says the pioneering Web site is "is a high-quality asset but our focus in the US is on building the Guardian." Continue reading at AllThingsD
[ AllThingsD | 2011-11-22 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 17/11/2011 - 09:30 Children's laureate Julia Donaldson has welcomed yesterday's High Court ruling against library closures in Gloucestershire and Somerset as "the best news Ive had all year". In a statement given to Somerset group Watchet... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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To conclude min day's Digital Summit at the Grand Hyatt in New York City this week, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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#speak directly
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Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week
[ Media Week | 2011-11-09 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Hearst-Rodale is set to launch Women's Health in the UK next year, as a sister title to the 11-year-old Men's Health. Continue reading at Media Week
[ Media Week | 2011-11-07 00:00:00 UTC ]
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In a major departure for Hay House, the self-help and spirituality publisher is jumping into the fiction market. Its debut mystery novel, The First Rule of Ten by psychologist Gay Hendricks and screen writer Tinker Lindsay, will be published in January. Hay House has signed up 10 additional... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 03/11/2011 - 09:45 The UK will be the country focus at the 2012 Abu Dhabi International Book Fair, which will run from 28th March to 2nd April next year at the Abu Dhabi National Exhibition Centre. The ADIBF will work with the Publishers... Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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Amazon.com announced the launch of an ebook lending library for Kindle users, that allows Amazon Prime members to borrow books for free, as frequently as a book... Continue reading at PC World
[ PC World | 2011-11-03 00:00:00 UTC ]
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Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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#marketing side
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Rachael Stilwell, publishing director of Haymarket's Brand Republic and Meetings & Travel Group, is stepping down from the company after 17 years. Continue reading at Media Week
[ Media Week | 2011-11-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 08:40 Kobo will move into publishing, its c.e.o. has announced, with plans to offer complete publishing services directly authors, Canadian CBC News reports. C.e.o. Michael Serbinis told the network that Kobo will roll out its... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 08:30 HarperCollins has delayed publication of its autobiography of comedian Johnny Vegas, Becoming Johnny Vegas, due for release this autumn, until this time next year. The publisher said the decision was taken in order to... Continue reading at The Bookseller
[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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