Snapchat's UK ad revenue set to overtake Twitter's next year

UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone app is hugely popular with younger users, many of whom have flocked from older social media platforms such as Facebook, and advertisers are beginning to spend increasingly large amounts of their digital ad budgets on targeting its users. Related: Snapchat boss Evan Spiegel on the app that made him one of the world's youngest billionaires Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2018-03-19 00:00:00 UTC ]
News tagged with: #phone app #hugely popular #younger users #advertising revenue #uk arm

Other Publishing stories related to: 'Snapchat's UK ad revenue set to overtake Twitter's next year'

PLR Twitter campaign sees 70 new authors sign up

A Twitter campaign to encourage more authors to sign up to Public Lending Right has been successful, according to Tracy Chevalier. Seventy authors registered for PLR in the first week of the campaign, led by Chevalier - an increase of 400% on the same period the year before. Chevalier, chair... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors sign #tracy chevalier #public lending #regular basis

UK publishes more books per capita than any other country, report shows

UK tops chart of publications per million inhabitants by a huge margin, with only China and US publishing more titles in absolute termsUK publishers released more than 20 new titles every hour over the course of 2014, meaning that the country published more books per inhabitant than anywhere... Continue reading at The Guardian

[ The Guardian | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ahead #report shows

Gibbons named as UK's first 'comics laureate'

Graphic novelist Dave Gibbons is to become the UK’s first comics laureate. Gibbons was appointed at the launch of new charity Comics Literacy Awareness (CLAw) at the Lakes International Comic Art Festival on Friday 17th October, by graphic novelist Scott McCloud. The title of comics laureate... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school visits

Simon Dumenco Named Ad Age Editorial Director

Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen... Continue reading at Advertising Age

[ Advertising Age | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial strategy #internet week #work closely

IPA: UK publishers 'published most in the world' in 2013

The UK publishing market led the world in terms of the number of new titles published relative to population size in 2013, as well as in 2013 export revenue, according to new figures from the International Publishing Association (IPA). Continue reading at The Bookseller

[ The Bookseller | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers

Is Translation Stronger in France, Germany or the UK?

A panel at the Frankfurt Book Fair compared international literature and translation in France, Germany, and the United Kingdom. The post Is Translation Stronger in France, Germany or the UK? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united kingdom

C&R's Rippon to set up Rippon Publishing Management

Jon Rippon is leaving Constable & Robinson (C&R) to set up a back-office support business for publishers. Rippon, C&R's group finance director, is the final board-level manager to leave C&R following its sale to Little, Brown Book Group earlier this year. Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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Tamblyn takes to Twitter to give his views on Amazon

Kobo’s president has launched a Twitter tirade about why indie authors should beware of Amazon’s supplier negotiation tactics. Michael Tamblyn, president and chief content officer of the Canada-based ebook company, took to social media today (17th October) to warn self-published authors in 32... Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie authors #michael tamblyn

Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #premium publishers

How News UK Digs Into Data to Build its Subscriber Base

News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, wh ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscriber base #news uk #drive readership #digital subscribers

Barney Added to Diversity Panel

Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diversity panel #senior editor #young readers

Diverse UK children's books recognised

Writers Malorie Blackman and Marjane Satrapi are among 50 books recognised by reading charity Seven Stories for their cultural diversity. Continue reading at BBC News

[ BBC News | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marjane satrapi #reading charity #cultural diversity

'Super Thursday' hopes to bring patrons into UK bookstores

More than 300 titles became available in bookstores today in the UK. Bookstore owners are hoping the huge amount of titles will get curious visitors into their shops. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk bookstores #super thursday #bookstore owners #huge amount

Low, Hudson, Ling Set for Diversity Discusson

Alvina Ling, executive editorial director, Little, Brown Books for Young Readers; Cheryl Willis Hudson, v-p and editorial director, Just Us Books; and Jason Low, publisher, Lea & Low Books will be the featured speakers at PW's panel discussion on industry diversity set for October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brown books #young readers #featured speakers #panel discussion

Mobile, Idealism, More Mobile: What UK Publishers Worry They’re Not Worried Enough About

Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autumn conference #cross-platform publishing

HarperCollins Sets Sights on Continental Europe

At the Frankfurt Book Fair's CEO Talk, HarperCollins CEO Brian Murray spoke about the company's acquisition of Harlequin and its expansion into Germany. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continental europe #ceo talk

“Bridging” Books and Bloggers at Headline UK

At the Frankfurt Book Fair's Business Club, publishers gathered to discuss their latest marketing initiatives, among them was Headline UK's Bookbridgr system for liaising with book bloggers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book bloggers #business club #publishers gathered

French Fair Set for Hunter College

Looking to take advantage of the growing interest in French dual-language programs (DLP), the first Bilingual Education Fair of New York is set to be held this weekend at New York City’s Hunter College. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing interest

Hearst UK sees pre-tax profits fall by more than a quarter

Average print and digital circulation of magazine publisher behind Cosmopolitan, Mens Health and Esquire down by 8.4% Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital circulation #magazine publisher #mens health

Facebook's location-based ads can pitch you on the store you just walked by

If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World

[ PC World | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local advertising #smaller businesses #revenue stream