UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone app is hugely popular with younger users, many of whom have flocked from older social media platforms such as Facebook, and advertisers are beginning to spend increasingly large amounts of their digital ad budgets on targeting its users. Related: Snapchat boss Evan Spiegel on the app that made him one of the world's youngest billionaires Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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Fifteen years ago, at the start of the millennium, PW named Poisoned Pen Bookstore in Scottsdale, Ariz., one of 11 innovative businesses destined to influence publishing in the 21st century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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David Walliams’ Awful Auntie (HarperCollins Children’s) has been named Children’s Book of the Year at the Specsavers National Book Awards, making it the third time in a row the author has won the honour. The awards, presented today (26th November) at a ceremony at the Foreign Office in London... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Criterion Designs is a beautiful book that captures 30 years of iconic movie covers. The post 30 Years of Iconic Criterion Covers Collected in One Beautiful Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-11-26 00:00:00 UTC ]
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#beautiful book
Amazon has trebled its number of collection points for customers via a partnership with Royal Mail. The e-commerce giant revealed the link-up today ( 25th November), which has added an extra 10,500 collection points in post offices to its PickUp Location Programme in the UK, bringing its total... Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Remote ebook lending in libraries leads to a "significant" increase in borrowing, but not to an increase in book buying, according to interim trends noted at the six-month stage of a year-long pilot project. Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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In the fiscal year ended September 30, the Perseus Books Group had strong financial results, CEO David Steinberger wrote to employees in his letter reviewing the last 12 months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
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#strong results
Penguin Random House will “nurture, protect and champion” Sue Townsend’s work for years to come, c.e.o. Tom Weldon has said. Speaking at an event to celebrate the late writer’s life and work at The British Library, Weldon made the promise to Townsend’s family, who were in attendance. He also... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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#provide advertisers
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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#native ads
#digital publisher
#mountain view
Social purpose is one of the key themes behind the shortlist for the Management Book of the Year Prize. Presented for the past five years by the Chartered Management Institute and the British Library, and supported by the Henley Business School, the £5,000 prize is given to the best book on... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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Vintage has released an exclusive box set of Karl Ove Knausgaard’s My Struggle series with Waterstones this week. The set comprises paperback editions of the first three books in the series, A Death in the Family, A Man in Love and Boyhood Island, priced at £19.99. Chris White, fiction buyer... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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Fourth Estate will publish a new novel by Jonathan Franzen next year, titled Purity. The HarperCollins imprint confirmed it would publish simultaneously with US publisher Farrar, Straus & Giroux, which plans to release Purity in September next year. Nicholas Pearson, publishing director at... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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#jonathan franzen
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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#wasting time
#principal analyst
Books by a brain surgeon, a former Mormon, a chef and an acclaimed artist are among those shortlisted for the 2014 Costa Book Awards. The awards honour books published in the last year in five categories – First Novel, Novel, Biography, Poetry and Children’s Book. This year the awards received... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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#record year
#brain surgeon
#record number
Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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#detailed explanation
The Bookseller's Futurebook conference found the UK publishing industry focused on issues of marketing, ebook subscriptions and direct sales, among others. The post UK’s FutureBook Conference 2014: The Penguin Random House Show! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-18 00:00:00 UTC ]
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#post uk
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Scholastic UK will next year publish The Marvels, the new children’s title from American author and illustrator Brian Selznick. Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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#huffington post
#significant shift
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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#past week
#wry how-
#installment titled
#turkey leg
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#give books
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