Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc.  Financial terms were not disclosed.  In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday.   Continue reading at 'AdWeek'

[ AdWeek | 2016-03-25 00:00:00 UTC ]
News tagged with: #martha stewart #financial terms #santa monica #-based company #$100 million

Other Publishing stories related to: 'Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content'


Facebook finally explains why it bans some content, in 27 pages

Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #challenging issues #free expression #billion users #time published


Content recommendation networks look for a second act

Outbrain, Taboola and Revcontent have launched new products aimed at premium publishers in the past three months. The post Content recommendation networks look for a second act appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers


How Net-a-Porter’s 70-person content team operates online and in print

Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday

[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #merchandising strategies #editorial team


Industry Notes: Nurturing Publishing Startups at ContentShift, and Honoring YA Translations at GLLI

The third iteration of Germany's publishing startup incubator ContentShift features mentoring and a €10,000 prize announced at Frankfurter Buchmesse. And the first outing for a new YA translation honor will flag the book to American librarians. The post Industry Notes: Nurturing Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse


Teen Vogue is ditching print, but it’s still making ‘magazine’ covers for Snapchat

Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity. The post Teen Vogue is ditching print, but it’s still... Continue reading at Digiday

[ Digiday | 2018-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat appeared #teen vogue


Egan, Myers and Lynch in contention for Walter Scott Prize

Jennifer Egan, Benjamin Myers and Paul Lynch are among the authors shortlisted for the £25,000 Walter Scott Prize for Historical Fiction. Continue reading at The Bookseller

[ The Bookseller | 2018-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jennifer egan #benjamin myers #paul lynch #authors shortlisted #historical fiction


Independent Bookstore Day 2018: It's A Holiday

More than 500 Indie bookstores in 48 states are preparing to make this year's Independent Bookstore Day on April 28 the biggest and most exuberant celebration of indie bookselling yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookselling


How NBCU’s specialized unit makes shows for Snapchat and beyond

Some publishers complain about monetization on Snapchat, but NBCUniversal said with its Digital Content Lab, it's making real money there. The post How NBCU’s specialized unit makes shows for Snapchat and beyond appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-16 00:00:00 UTC ]
More news stories like this |


Macmillan's Podcasts Promote Authors, Create New Content, and Boost Sales

In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost sales #joint venture


AT&T executive grilled over email calling content providers 'shortsighted whores'

A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust suit


Digiday Research: Brand-safety concerns haven’t made it harder to monetize content

Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #monetize content


'Mind-bending' short story collection to riverrun

Quercus imprint riverrun has acquired a debut short story collection Friday Black by American writer Nana Kwame Adjei-Brenyah.  Continue reading at The Bookseller

[ The Bookseller | 2018-04-06 00:00:00 UTC ]
More news stories like this |


Canongate Ups Its U.S. Presence

Jamie Byng, who heads up the Edinburgh-based house, is convinced that now is finally Canongate’s time in the States. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie byng


How 3 Publishers Grew Revenue By Repurposing Content

Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #repurposing content #york magazine


AT&T wants to buy Time Warner to 'weaponize' its content, government says at start of antitrust trial

The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust trial #antitrust case #high gear #raise prices #time warner


5 Essential Mind-Bending Novels

Five wonderfully puzzling novels that you'll be thinking about long after finishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this |


Snapchat's UK ad revenue set to overtake Twitter's next year

UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian

[ The Guardian | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone app #hugely popular #younger users #advertising revenue #uk arm


Airlines invest in tech startup to prevent booting passengers from overbooked flights

Following the ugly case of David Dao, the Kentucky doctor who was dragged from an overbooked United Airlines flight, the U.S. airline industry vowed to fix the problem of oversold planes. Now some airlines seem to be backing up their promises with money. The parent company of British Airways and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech startup


Events Highlighting Chinese Publishers and Content Creators at Bologna

With China as the country of honor at the Bologna Children’s Book Fair this March, a citywide program to celebrate Chinese arts and culture, as well as top authors and illustrators, is already in motion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #content creators #book fair #top authors