Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain... Continue reading at 'AdWeek'

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Other news stories related to: "Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks"

Industry Professionals Talk Racism in Book Cover Design

The pros are here to remind us that racism persists in publishing. Plus: an adaptation from a queer icon and an MCU-style romance enterprise. Continue reading at Book Riot

[ Book Riot | 2024-08-15 15:15:00 UTC ]
More news stories like this | All news stories tagged with: #book cover

A Double Dose of New Sci-Fi and Fantasy Releases

Add four excellent new science fiction and fantasy titles to your TBR this week. Continue reading at Book Riot

[ Book Riot | 2024-08-09 15:15:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #fantasy titles #fantasy releases #double dose

My weeks of reading hornily: steamy book sales have doubled – and I soon found out why

From fairy porn to romantasy via the Omegaverse, publishing is sexier than ever. The reason? A big shift in gen Z and millennial attitudes to respectability and shame ...I spent a fortnight reading nothing but smut and I don’t need to give you a reason. But since there is one, here it is:... Continue reading at The Guardian

[ The Guardian | 2024-08-06 04:00:33 UTC ]
More news stories like this | All news stories tagged with: #publishing world #literary agent #bookshop #recently opened

Cloud Services Drive Amazon in Second Quarter

Results at Amazon Web Services helped to increase second quarter sales and profits 10% and 90%, respectively, at the company, while sales in its online sales division rose only 5%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Nicole Richie’s Reformed Party Princess Stars in New Estée Lauder Ad

Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek

[ AdWeek | 2024-08-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #creative director

Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | All news stories tagged with: #publishers including #publishers make #great place #makes sense #run ads #ad formats #$250 million #$5 million

San Diego Comic-Con 2024: Amid Industry Changes, the Con Lights Up the Skies

Amid a slew of exciting comics announcements and launches, Marvel flexed its massive budget at this year's convention with a drone show and other spectacles, while attendees and exhibitors alike expressed concerns over the cost of doing business at the con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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TikTok Drives Growth at U.K. Online Retailer Books2Door

U.K. online book retailer Books2Door reported that sales of £2.7 million in the first six months of 2024, a 38% increase compared to the same period in 2023. The company credits TikTok for giving it a significant boost. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #online book #significant boost

Modders made a tiny Nintendo Wii that doubles as a keychain

The Nintendo Wii was a bona-fide cultural juggernaut, with over 100 million consoles sold during its lifespan. It was never the biggest console in the world, with a size approximating a paperback book. Modders, however, have managed to shrink the Wii’s footprint way down. They made a functional... Continue reading at Engadget

[ Engadget | 2024-07-24 18:53:47 UTC ]
More news stories like this | All news stories tagged with: #paperback #initial run #ll update #project began

Media Briefing: How the digital publishing industry has fared so far in 2024

Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday

[ Digiday | 2024-07-04 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #top stories #media briefing

Sinykin and So’s Diversity Article: Double-Edged Swords

An analysis of diversity efforts in US book publishing in The Atlantic raises both successes and concerns for the industry. The post Sinykin and So’s Diversity Article: Double-Edged Swords appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-20 21:01:37 UTC ]
More news stories like this | All news stories tagged with: #book publishing #diversity efforts

Publishing Industry Sales Were Hot in April

April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
More news stories like this | All news stories tagged with: #memoir #good morning

Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
More news stories like this | All news stories tagged with: #bookstore #personal connection #book promotion #bookstore events

It’s Time We Added Full Credit Pages to Books

The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Major Publishers Sue Google Over Ads for Pirated Ebooks

Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
More news stories like this | All news stories tagged with: #macmillan #ebooks #macmillan learning #cengage learning

Arm CEO: Apple ‘woke up the industry on the art of the possible’

As Qualcomm-powered Windows on Arm PCs begin appearing here at Computex, ushering in a generation of AI-infused Copilot+ laptops, it seemed appropriate to interview a major player in the push. No, not Qualcomm. (We’ve already spoken to them.) Instead, I mean Arm, the semiconductor... Continue reading at PC World

[ PC World | 2024-06-03 18:35:42 UTC ]
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The Number of Independent Bookstores in the U.S. Has Doubled in the Last 8 Years

Today's links include the continued rise in independent bookstores, a master bookseller on bookselling, and more. Continue reading at Book Riot

[ Book Riot | 2024-05-24 19:41:49 UTC ]
More news stories like this | All news stories tagged with: #bookseller #continued rise #independent bookstores

Goodway Group launches retail media accelerator to bring order to a growing industry

Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday

[ Digiday | 2024-05-23 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media