‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted to show quick and decisive action, and ended up using a sledgehammer to crack a nut," said one newspaper publisher exec. The post ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-18 00:00:00 UTC ]
News tagged with: #publishers respond #programmatic advertising #news publishers

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Hannah Sheppard, creative director at IPR License, reminds self-publishers that getting the basics right are key when pursuing international rights deals. Continue reading at Publishing Perspectives

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Death of Thatcher sparks publishing flurry

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Breaking Digital Ground: E-books and Small Press Literary Publishers

The Association of Writers and Writing Programs annual conference (AWP) began decades ago as a meet-up for academic creative writing departments, students, and writers. Continue reading at Publishers Weekly

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Iraq the latest crime hotspot for Bitter Lemon Press

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Arthur Frommer takes brand back from Google, will keep guidebooks going

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[ Engadget | 2013-04-04 00:00:00 UTC ]
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Johannesburg’s Fourthwall: Publishing Experiments on the Periphery

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[ Editor & Publisher | 2013-03-29 00:00:00 UTC ]
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