‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted to show quick and decisive action, and ended up using a sledgehammer to crack a nut," said one newspaper publisher exec. The post ‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-18 00:00:00 UTC ]
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Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Publishing Executive Survey Shows Industry Settling into Digital

Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
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Dan Brown of 'The Da Vinci Code' to publish 'Inferno' in May

Dan Brown's new thriller "Inferno," starrring his tweedy hero Robert Langdon from "The Da Vinci Code," will be published May 14 in hardcover and as an ebook by Doubleday. Dan Brown's new thriller "Inferno," starrring his tweedy hero Robert Langdon from "The Da Vinci Code," will be published May... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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Why Publishers Need to Think More Like Silicon Valley

Every book published each season is its own startup. By adopting some of the principles that drive Silicon Valley, publishers really don't have anything to lose. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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10 Strategies for Publishers to Succeed and Survive

Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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Distribution: Prometheus and Random House Publisher Services Agree

Prometheus Books announced today a multiyear sales and distribution partnership with Random House Publisher Services (RHPS), beginning April 1, 2013, RHPS will provide exclusive sales and distribution for all Prometheus physical and digital titles in the United States and internationally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
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Children's publishers predict hot trends for 2013

Comedy and “new adult” will be among the hot trends for 2013, according to children... Continue reading at The Bookseller

[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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Major Dutch publisher abandons DRM

De Arbeiderspers/A W Bruna, the largest publisher in the Netherlands, has removed DRM from its e-... Continue reading at The Bookseller

[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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5 Trade Publishing Trends to Watch For in 2013

Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
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Amazon tax fallout boosts indie Christmas sales

The majority of independent booksellers saw a Christmas sales rise in 2012, with fall-out from... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Self-published authors on Kindle bestseller list

Amazon has revealed that 15% of its bestselling Kindle books in the UK last year were written by... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Publishing’s Most Prolific Blurber Immortalized on Film

The work of the book business' most imaginative, funny and prolific blurber, author Gary Shteyngart, gets immortalized in a new documentary. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-05 00:00:00 UTC ]
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January’s Starred BlueInk Reviews of Self-published Books

This month's starred BlueInk reviews offers a look at some of the best literature the self-publishing community has to offer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-05 00:00:00 UTC ]
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It’s Time Publishing Tries Something Radical to Entice Readers

Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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Independent Publishers Association Launched in the Maghreb

AMELI, the Association Maghrebine des Editeurs du Livre Independents, was launched late last month. The organization currently has 22 members Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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News Publishing Co. Files Chapter 11 Reorganization

News Publishing Co., parent corporation of the Rome News-Tribune, Calhoun Times, Walker County Messenger, Catoosa County News, Cedartown Standard and Rockmart Journal, has filed a petition for Chapter 11 reorganization. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-03 00:00:00 UTC ]
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China Will Never Be a Gold Mine for Western Publishers

Cultural differences aside, China's book market is itself largely a self-contained entity—politically, socially and, more importantly, economically. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-03 00:00:00 UTC ]
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Touch Publishing Platform Onswipe Now Reaching 10M Monthly Active Users On iOS

Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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2012: the year of self-publishing

The most recent sign that self-publishing is on the rise? New York Times book critic Michiko Kakutani chose a self-released book as one of her favorite titles of the year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-21 00:00:00 UTC ]
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