Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe? "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-13 00:00:00 UTC ]
News tagged with:
#monetization opportunities
#online video
#user base
#watching closely
Media agencies are receiving a barrage of pitches from TV networks and digital publishers as this year's upfront parties and pitches start in earnest. But Initiative, turning the tables, hosted its second annual presentation on Tuesday to a room of media sellers.The IPG-owned agency provided... Continue reading at Advertising Age
[ Advertising Age | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nbc universal
#cultural leaders
The increased visibility of international editions on Amazon’s Global Store is fuelling fears that the retailer’s approach is incompatible with local rights-based publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international editions
#global store
“It has been disappointing that Facebook is not the winner it used to be, but it means we have gone back to our core audience." The post How digital publisher PinkNews is weaning itself off Facebook dependence appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core audience
A few days ago, the Columbia Journalism Review published a thorough and frightening look into Facebook’s fact-checking program. The social network enlists organizations like Snopes and PolitiFact to scroll through thousands of contested articles and deem how factual they are. As CJR writes, the... Continue reading at Fast Company
[ Fast Company | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#days ago
Facebook says as many as 87 million people may have had their data accessed in the Cambridge Analytica scandal - an increase from the 50 million disclosed in published reports. Continue reading at Stuff
[ Stuff | 2018-04-05 00:00:00 UTC ]
More news stories like this |
Facebook published a blog post today detailing the changes it has made to how it manages users' data. You can read a broader summary of that report here, but among the new changes is a tweak to how Facebook collects and stores call and text history.... Continue reading at Engadget
[ Engadget | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook published
#text history
International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and... Continue reading at AdWeek
[ AdWeek | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newbay media
Facebook has announced a sweeping overhaul of its data collection rules, and revealed that most people's accounts were likely targets of "scraping" by malicious actors.Mike Schroepfer, chief technology officer, on Wednesday published a blog post outlining nine areas where Facebook would focus on... Continue reading at Advertising Age
[ Advertising Age | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mike schroepfer
#data protection
#brexit referendum
Facebook has been making attempts to restore people’s trust in what they come across in their news feeds. In the latest example, the company is rolling out new features that aim to give users more information about the publishers and stories they read. Originally conducted as a test last year,... Continue reading at Fast Company
[ Fast Company | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook offers
#news feeds
#give users
Clay Stafford, founder and CEO of the Killer Nashville writing conference, has launched Clay Stafford Books, which will look to capitalize on the writing talent discovered at the writing conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#writing conference
Facebook has been fighting fake news for a while now, ranking "trusted" sources and demoting "engagement bait" stories. Last October, the company began testing a feature that provided information on article publishers to help people decide which sour... Continue reading at Engadget
[ Engadget | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolls
#article publishers
Facebook Inc. Chief Executive Officer Mark Zuckerberg hit back against Tim Cook, calling the Apple Inc. CEO's criticism of the social-media giant "extremely glib."Cook was asked about Facebook's privacy crisis last month and called for stronger regulation of user data. A day after, Cook said he... Continue reading at Advertising Age
[ Advertising Age | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tim cook
#user data
#published monday
Now that Facebook has been outed as keeping videos you've recorded but never published, the social media has promised to actually delete them. Last week, the sister of a New York Magazine writer found old videos that should have been cleaned off the... Continue reading at Engadget
[ Engadget | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook promises
In an interview released for the first time today, the Facebook CEO discussed privacy with Freaknonomics Radio last summer. It was a simpler time. Last summer, months before Mark Zuckerberg was feeling the intense pressure of the Cambridge Analytica data scandal, the Facebook CEO said he knew... Continue reading at Fast Company
[ Fast Company | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
#intense pressure
#facebook ceo
#personal information
Kensington has a lot in store for fans of "the greatest western writer of the 21st century." (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#21st century
Buzzfeed has published an internal Facebook memo entitled "The Ugly" from 2016 that shows just how much emphasis the social network places on growth above safety, privacy and everything else. Written by Facebook VP Andrew "Boz" Bosworth, one of Mark... Continue reading at Engadget
[ Engadget | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ugly truth
#growth tactics
As more publishers and booksellers release their gender pay gap data, we are keen to hear your thoughts on the figures being revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
More news stories like this |
Former Curtis Brown Creative editor Rufus Purdy has launched a new company offering a range of editorial services for novelists. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#curtis brown
IBM-owned The Weather Company says it's going all-in on Taboola Feed, which mimics the look and feel of Facebook's News Feed, the publication said Thursday, making it perhaps the largest publisher to adopt the format.Like Facebook's News Feed, Taboola Feed is an infinite scroll that surfaces... Continue reading at Advertising Age
[ Advertising Age | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weather company
#largest publisher
#infinite scroll
#thousand impressions
Mark Zuckerberg's terrible, horrible, no-good, very bad 2018 keeps getting worse. As people have begun downloading their Facebook data, they've found something unsettling: videos they recorded, but never published on the site. Recently, a Select/All... Continue reading at Engadget
[ Engadget | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook data
#mark zuckerberg
#ve found