Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear the two features. Here's what they told us: Instant Articles The program lets publishers post whole text stories and other multimedia content directly to the news feed while selling ads against them, though it threatens to siphon traffic from their proprietary websites. Is Facebook, with the initiative, being a friend to publishers or a foe? "Facebook Instant Articles is neither an ally nor a threat since the war is already over, and Facebook won," said Sean Cullen, evp product and technology at Fluent. "Publishers have no choice but to adopt Instant Articles in order to maintain their existing traffic levels and many will have no choice but to buy advertising from Facebook to grow." Yaniv Makover, CEO of content marketing vendor Keywee, said, "Facebook is a long-term gain for publishers that provide long-term value. However, publishers looking for a quick fix will be discouraged. Some publishers might think Facebook has overly onerous user-experience guidelines that favor quality content over content whose chief purpose is to go viral." There are, of course, other viable platforms for publishers to push their content including Twitter, Snapchat, Google AMP and Apple News,... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Publisher of Variety, WWD partners with Rockbridge Growth Equity to share digital expertise. The post Penske Media Corporation Buys Into Robb Report appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-04 00:00:00 UTC ]
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The Modern Magazinist delivers his year-in-review. The post The Winners and Losers in Magazine Media: 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-03 00:00:00 UTC ]
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YouTube isn't the only site record labels are taking issue with when it comes to copyright infringement. Financial Times reports that music publishers want Facebook to license music that gets posted on its site and take down any user-submitted videos... Continue reading at Engadget
[ Engadget | 2016-12-29 00:00:00 UTC ]
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With ebook libraries, Amazon Prime Reading and the plethora of online services available putting free publications in your various devices, it's a wonder that people still pay any money for books anymore. But a new website called Honest Few is found... Continue reading at Engadget
[ Engadget | 2016-12-25 00:00:00 UTC ]
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As magazine media continues to change and leaders in the field wrangle emerging technologies, there were several major wins this year. The post Media Execs On Their Biggest Wins of 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-23 00:00:00 UTC ]
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Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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It seems like every new year brings the same old batch of resolutions: lose weight, join a gym, organize that closet once and for all. But according to consumer research firm Nielsen, there’s another self-improvement pledge that’s nearly as popular as fitness: “Enjoy life to the fullest.”That... Continue reading at PC World
[ PC World | 2016-12-21 00:00:00 UTC ]
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Facebook is ordered to pay £3,000 damages to a loyalist flags protester for publishing comments about his children's religion. Continue reading at BBC News
[ BBC News | 2016-12-21 00:00:00 UTC ]
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While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd, the firm behind the brain-training app Peak. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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A recap of the week's top stories courtesy of VerticalFeed, a new service from Folio:. The post What’s Trending in Magazine Media | 12.20.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-20 00:00:00 UTC ]
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How reckless circulation practices only accelerate the demise of consumer magazines. The post Analysis: Print Media’s Moment of Reckoning appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-19 00:00:00 UTC ]
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Hubert Burda needs consent from BBC Worldwide before it can acquire publisher of Top Gear magazine and other titlesThe Radio Times is poised to go into foreign ownership, as German publisher Hubert Burda finalises a deal to buy its parent company.Immediate Media, which struck a £121m deal with... Continue reading at The Guardian
[ The Guardian | 2016-12-19 00:00:00 UTC ]
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Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek
[ AdWeek | 2016-12-17 00:00:00 UTC ]
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Workers from Unite and NUJ fear move heralds industrial strife at company that publishes one in four books sold globallyPenguin Random House, the publisher of hits including The Girl on the Train, Fifty Shades of Grey and Jamie Oliver’s cookbooks, has terminated its collective agreement with... Continue reading at The Guardian
[ The Guardian | 2016-12-16 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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Sorry to be a grinch, but that viral Facebook post going around about a gift exchange is against the law. You've probably seen something like this in your newsfeed: Sometimes the message varies: You're sending a bottle of wine or a book or it includes the men on the holiday fun. But the gist is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-12-15 00:00:00 UTC ]
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Facebook's going to need all the help it can get to combat fake news. With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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Rathbone Investment Management has been confirmed as the new sponsor of the Folio Prize, which will become the Rathbones Folio Prize. Continue reading at The Bookseller
[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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