[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews
[ Betanews | 2011-12-09 00:00:00 UTC ]
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The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the countrys largest magazine publisher. Continue reading at The New York Times
[ The New York Times | 2011-11-30 00:00:00 UTC ]
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InStyle magazine, the IPC Southbank-owned fashion and beauty title, has named Rita Lewis as its new publishing director, effective 3 January 2012. Continue reading at Media Week
[ Media Week | 2011-11-25 00:00:00 UTC ]
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For those who still doubt that magazine content has a place in the digital world, new data proves magazines growing digital prowess. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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It took some haggling, but Time Warner's publishing unit joins Hearst, Conde Nast and other big publishers on Amazon's new tablet. Continue reading at AllThingsD
[ AllThingsD | 2011-11-16 00:00:00 UTC ]
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At a time when many magazines are lowering prices or giving content away, New York Magazine is choosing another route. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-10 00:00:00 UTC ]
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Hearst-Rodale is set to launch Women's Health in the UK next year, as a sister title to the 11-year-old Men's Health. Continue reading at Media Week
[ Media Week | 2011-11-07 00:00:00 UTC ]
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#health magazine
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National Geographic Magazine topped 100,000 paid digital subscribers this past weekend and the magazine's special series on world population, which was collected into one app called "7 Billion", was the number one free app for iPad in iTunes. The 7 Billion app was promoted in Apple's new and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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Business-to-business media company WTWH Media, LLC isnt afraid of the uncertainty surrounding the magazine market placethe company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which... Continue reading at AdWeek
[ AdWeek | 2011-10-18 00:00:00 UTC ]
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The regional magazine sector continues to expand as new publication Arlington Magazine debuts this month. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-17 00:00:00 UTC ]
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BSkyB has axed the print version of Sky Magazine, the largest UK magazine by circulation, after deciding not to go ahead with a quarterly version of the title. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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#print version
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Hearst Magazines UK has signed up as media partner for Race Online 2012's latest initiative to encourage everyone in the UK to get online by the end of next year. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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Specialist magazine publisher Future is launching a new monthly print and digital magazine, N-Photo, next month. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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'Instant Ink' will supply you with a steady flow of ink to print out the Conde Nast magazines flowing from your printer. Continue reading at PC World
[ PC World | 2011-10-12 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Esquire, has reported pre-tax profits of £12.4m for 2010, more than nine times its profit of £1.3m reported in 2009. Continue reading at Media Week
[ Media Week | 2011-10-04 00:00:00 UTC ]
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Conde Nast, Hearst and Meredith are in for Wednesday's launch. Time Inc. isn't, and may not get there for a while. Continue reading at AllThingsD
[ AllThingsD | 2011-09-27 00:00:00 UTC ]
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No doubt with hopes to mirror the success of its Food Network Magazine, Hearst is launching another television-channel based publication: HGTV Magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-26 00:00:00 UTC ]
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