Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the pandemic, despite the efforts of brands like Kraft Mac & Cheese to suggest themselves as alternative breakfast foods. Now General Mills is capitalizing on that with the creation of a Sesame Street cereal brand, reports Ad Age’s Jessica Wohl (who also asks, quite reasonably, “What took them so long?”) There are two varieties: “C is for Cinnamon” cereal includes letter-shaped pieces and has a box featuring Cookie Monster and Elmo, while the “1 2 3 Berry” number-shaped cereal showcases Elmo and Abby Cadabby on the box. (If you’re a '70s child you might be wondering where the Count is, but the newer characters, explains Wohl, are more likely to resonate with the target audience of young kids.) General Mills is promoting the debut of the line as being a low-cost option for families, and, in keeping with the Sesame Street brand’s educational values, the back of the box opens up like a book, with English and Spanish short stories that feature Elmo visiting a farm and going to school.A monolithic meme When a strange metal monolith was discovered in the Utah desert last week, it seemed 2020 couldn’t get any weirder. The sighting, which has become even more bizarre with its subsequent... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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The Big Five publishers have a history of both publishing and distributing books by people who not only hold abhorrent beliefs, but who wield those beliefs to destroy the rights of people across the world—so it’s no surprise that Sentinel, the conservative Penguin Random House imprint, is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-25 14:43:59 UTC ]
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#penguin random house
With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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#digital space
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How this little-remembered "robber baron" shorted stock, collected railroads, caused a financial panic -- and amassed a fortune. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 10:00:15 UTC ]
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Podcaster Annie F. Downs breaks the top 10 on PW’s Religion Nonfiction Bestsellers list with her new book, ‘Chase the Fun: 100 Days to Discover Fun Right Where You Are’ after launching an interactive shopping campaign at Target and Walmart; Wanda Brunstetter’s latest Amish romance debuts at #3... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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#wanda brunstetter
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It was announced yesterday that Josh Hawley, the senator from Missouri who will always be remembered for fleeing the very crowd he’d recently egged on with a fist, has written a book called Manhood.* The book, to be published by Regnery, purports to call on “American men to stand up and embrace... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-09 14:22:03 UTC ]
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Buckley’s “Has Anyone Seen My Toes?,” a novel about a screenwriter who’s gone off the rails, takes aim at pandemic-fueled neuroses. Continue reading at The Washington Post
[ The Washington Post | 2022-09-04 11:00:00 UTC ]
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A New Jersey man named Bob Jablonski has finally returned Hitler to the local library. No, this is not The Onion. Bob Jablonski checked out the 1936 biography of Adolph Hitler in 1947, for a school book report, and presumably kept it all these years just to make sure the Allies had truly won... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-02 14:55:57 UTC ]
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Post-lockdown, publishers remain all-in on interactive book and product formats, from activity titles and prompted journals to puzzles and games. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Medieval mishaps and smarmy suitors are afoot in the upcoming film adaptation of 'Catherine Called Birdy,' based on the 1994 Newbery Honor-winning novel by Karen Cushman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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Literary world riven by conflict as trade union is accused of inappropriately taking sides in culture warIt is a literary row that threatens to consume the very organisation set up to protect authors’ rights. And, in spite of the involvement of three prominent names in children’s books, it has... Continue reading at The Guardian
[ The Guardian | 2022-08-21 09:00:05 UTC ]
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As Salman Rushdie struggles with his injuries, the world publishing industry demands protection for the freedom to publish. The post Rushdie Attack: IPA Calls for ‘Redoubling Our Commitment’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-15 14:59:48 UTC ]
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International Literature Festival Berlin's day of Ukrainian readings is scheduled for August 7, the festival's opening date. The post International Literature Festival Berlin Calls for a Day of Ukrainian Readings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-27 18:08:34 UTC ]
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Today in extremely niche literary world factoids: in case you didn’t know (I did not) Zadie Smith has a younger brother named Ben Bailey Smith, an actor and standup who goes by Doc Brown, admires Taylor Swift’s writing ability, and features in Netflix’s new adaptation of Jane Austen’s Persuasion... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-20 16:07:31 UTC ]
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These middle grade and young adult science fiction and fantasy books are empowering and fun, and will provide the best light-hearted escape, like The Lost Ryū by Emi Watanabe Cohen. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:33:00 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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Germany's Börsenverein and Frankfurter Buchmesse 'condemn Erdogan's swap deal,' calling on Sweden and Finland 'to stand their ground.' The post Frankfurter Buchmesse and the Börsenverein Join Calls to Protect Ragıp Zarakolu and Other Exiles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-07 18:59:15 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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