Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the pandemic, despite the efforts of brands like Kraft Mac & Cheese to suggest themselves as alternative breakfast foods. Now General Mills is capitalizing on that with the creation of a Sesame Street cereal brand, reports Ad Age’s Jessica Wohl (who also asks, quite reasonably, “What took them so long?”) There are two varieties: “C is for Cinnamon” cereal includes letter-shaped pieces and has a box featuring Cookie Monster and Elmo, while the “1 2 3 Berry” number-shaped cereal showcases Elmo and Abby Cadabby on the box. (If you’re a '70s child you might be wondering where the Count is, but the newer characters, explains Wohl, are more likely to resonate with the target audience of young kids.) General Mills is promoting the debut of the line as being a low-cost option for families, and, in keeping with the Sesame Street brand’s educational values, the back of the box opens up like a book, with English and Spanish short stories that feature Elmo visiting a farm and going to school.A monolithic meme When a strange metal monolith was discovered in the Utah desert last week, it seemed 2020 couldn’t get any weirder. The sighting, which has become even more bizarre with its subsequent... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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For Karr High School’s Brice Brown, building self-worth is more important than winning games. Continue reading at The Washington Post
[ The Washington Post | 2021-08-13 12:00:00 UTC ]
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In a Q&A with 'PW,' Randall Balmer, author of 'Bad Faith,' discusses why he finds the current direction of the evangelical tradition ‘heartbreaking.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Due to the rapid spread of the Delta variant, this year's Bouchercon, the annual mystery fiction convention that was to be held live this August in New Orleans, has been canceled. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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The former staffer thought others would be outraged by what he’d heard. He was wrong. Continue reading at The Washington Post
[ The Washington Post | 2021-08-02 05:46:34 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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A children’s book series delivers financial teachings drawn from scripture. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-02 04:00:00 UTC ]
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Penguin Random House announced this morning that the upcoming collection of poetry by Amanda Gorman is now titled 'Call Us What We Carry.' It will be released on December 7, and will feature new works as well as her inauguration poem, 'The Hill We Climb.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
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Far fewer politically sensitive titles are on display in the first such event since Beijing imposed sweeping new regulations Booksellers at Hong Kong’s annual book fair are offering a reduced selection of books deemed politically sensitive, as they try to avoid violating a sweeping national... Continue reading at The Guardian
[ The Guardian | 2021-07-15 10:57:25 UTC ]
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Based on a true story, Karin Tanabe’s new book is a mid-20th-century period piece, but oh, how familiar it seems. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 07:00:00 UTC ]
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Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews
[ Betanews | 2021-07-05 09:03:53 UTC ]
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Ms. Giff wrote more than 100 books, ranging from an exploration of the Irish potato famine to a humorous series about the antics of second graders. Continue reading at The New York Times
[ The New York Times | 2021-07-02 22:56:53 UTC ]
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What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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Less than one percent of authors studied at GCSE English Literature are from an ethnic minority background. Continue reading at BBC News
[ BBC News | 2021-06-29 18:52:35 UTC ]
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Wildfire has signed memoir We Will Not Be Saved, a “clarion call” to protect the rainforest and respect tribespeople by Nemonte Nenquimo and Mitch Anderson. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 23:25:53 UTC ]
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Weidenfeld & Nicolson has signed Call the Midwife — A Labour of Love: Ten Years of Love, Life and Laughter by actor Stephen McGann, an anniversary book celebrating 10 years of BBC One's hit drama. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 07:55:38 UTC ]
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Richard Cohen’s work, revised after criticism of its viewpoint, will not be published this week after a new row over its titleBilled as an “epic exploration of who writes about the past”, The History Makers was due out this Friday before being serialised on Radio 4 in the UK. But publication has... Continue reading at The Guardian
[ The Guardian | 2021-06-19 18:20:01 UTC ]
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The Italian Publishers Association and the Aldus Up network have studied how European markets survey their reading patterns and translations. The post Bologna Today: AIE and Aldus Call for Publishing Research Coherence appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-16 16:20:53 UTC ]
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The program opens its 16th prize cycle with a call for submissions in all nine of its categories, with translation funding expanded. The post Sheikh Zayed Book Award: A Call for 2022 Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-15 18:39:45 UTC ]
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