Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the pandemic, despite the efforts of brands like Kraft Mac & Cheese to suggest themselves as alternative breakfast foods. Now General Mills is capitalizing on that with the creation of a Sesame Street cereal brand, reports Ad Age’s Jessica Wohl (who also asks, quite reasonably, “What took them so long?”) There are two varieties: “C is for Cinnamon” cereal includes letter-shaped pieces and has a box featuring Cookie Monster and Elmo, while the “1 2 3 Berry” number-shaped cereal showcases Elmo and Abby Cadabby on the box. (If you’re a '70s child you might be wondering where the Count is, but the newer characters, explains Wohl, are more likely to resonate with the target audience of young kids.) General Mills is promoting the debut of the line as being a low-cost option for families, and, in keeping with the Sesame Street brand’s educational values, the back of the box opens up like a book, with English and Spanish short stories that feature Elmo visiting a farm and going to school.A monolithic meme When a strange metal monolith was discovered in the Utah desert last week, it seemed 2020 couldn’t get any weirder. The sighting, which has become even more bizarre with its subsequent... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-12-02 11:34:50 UTC ]

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Visa picks W+K, and Facebook wrangles anti-vaccine lies: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age

[ Advertising Age | 2020-12-04 11:04:31 UTC ]
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An Orpheus and Eurydice Remix: Talking to Lilliam Rivera about Never Look(ing) Back, by Bayleigh Acosta

Interviews   Photo of Lilliam Rivera by Lilith Ferreira / Las Fotos Project Lilliam Rivera is an award-winning author of children’s books who currently resides in Los Angeles, California. Rivera’s work has appeared in the New York Times,... Continue reading at World Literature Today

[ World Literature Today | 2020-12-02 22:19:21 UTC ]
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Lilliam Rivera’s Orpheus and Eurydice Remix: Talking about Never Look(ing) Back, by Bayleigh Acosta

Interviews   Photo of Lilliam Rivera by Lilith Ferreira / Las Fotos Project Lilliam Rivera is an award-winning author of children’s books who currently resides in Los Angeles, California. Rivera’s work has appeared in the New York Times,... Continue reading at World Literature Today

[ World Literature Today | 2020-12-02 22:19:21 UTC ]
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Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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Just-right stories: The four best audiobooks of November 2020

In the mood for bite-sized entertainment? Essays about nature and outstanding short stories make for deep but quick listening this month. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-11-24 20:14:50 UTC ]
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Just-right stories: The four best audiobooks of November 2020

In the mood for bite-sized entertainment? Essays about nature and outstanding short stories make for deep but quick listening this month. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-11-24 20:14:50 UTC ]
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Just-right stories: The four best audiobooks of November 2020

In the mood for bite-sized entertainment? Essays about nature and outstanding short stories make for deep but quick listening this month. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-11-24 20:14:50 UTC ]
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Danielle Evans’s Sublime Short Stories of Race, Grief, and Belonging

“The Office of Historical Corrections,” an extraordinary new collection of fiction, examines alienation and the phantasmagoria of racial performance. Continue reading at New Yorker

[ New Yorker | 2020-11-21 16:01:38 UTC ]
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Stories Happen in the Space Between How We Feel and What We Say

Short stories are a complex form, one that author and professor Danielle Evans continues to show herself adept in. The ever-shifting opportunities of short fiction are evident in Evans’s work, from her debut collection Before You Suffocate Your Own Fool Self to her latest, The Office of... Continue reading at Electric Literature

[ Electric Literature | 2020-11-20 12:00:00 UTC ]
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Hilary Mantel’s next book will be a short story collection about her childhood.

This morning, Publishers Marketplace reported that two-time Booker Prize winner and historical fiction supremo Hilary Mantel has a new short story collection on the horizon. Learning to Talk, which will be released by Holt at some point next year, is billed as “a collection of loosely... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-18 18:07:12 UTC ]
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Souvankham Thammavongsa Wins 2020 Giller Prize

In a ceremony streamed live on Facebook, Souvankham Thammavongsa was awarded the 2020 Scotiabank Giller Prize for her collection of short stories 'How to Pronounce Knife.' It comes with a C$100,000 prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-10 05:00:00 UTC ]
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Intern’s Pick, by Sydney Stutler

Intern’s Picks Andrzej Sapkowski The Last Wish Trans. Danusia Stok Sword of Destiny Trans. David French Orbit “And our destiny. It isn’t a fairy story, it’s real life. Lousy, evil, onerous . . . not sparing anyone, neither witchers, nor queens” (Sword... Continue reading at World Literature Today

[ World Literature Today | 2020-11-04 14:28:19 UTC ]
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Destination: New Zealand, by Madeleine Dorst

Cultural Cross Sections From the town of Kaikoura on the South Island / Photo by the author New Zealand may be best known to many as Middle Earth (and that’s not a bad rep to have), but the country has much more than just the snowcapped Pass of... Continue reading at World Literature Today

[ World Literature Today | 2020-11-03 17:25:10 UTC ]
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The Things They Carried is finally being adapted for film (and the cast is insane).

Since its publication in 1990, Tim O’Brien’s The Things They Carried, a linked collection of semi-autobiographical short stories about the Vietnam War, has become a modern classic—in fact, its title story is the most frequently anthologized piece of short fiction in the last three decades, and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 15:27:57 UTC ]
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Riot Recommendation: 53 of the Most Outstanding Short Stories You’ve Read

We asked for your favorite short stories and got a long list! Here are 53 of the most outstanding short stories our readers have read. Continue reading at Book Riot

[ Book Riot | 2020-11-02 11:31:00 UTC ]
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WATCH: Tiny Nightmares: Very Short Stories of Horror

Welcome to the virtual book launch of Tiny Nightmares: Very Short Tales of Horror, brought to you by The Antibody Reading Series in collaboration with WORD Bookstore (buy from the bookstore here). Tonight’s guests include editors Lincoln Michel and Nadxieli Nieto, along with contributors Meg... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-29 23:30:17 UTC ]
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Riot Recommendation: What Outstanding Short Stories Have You Read?

Speak to us, oh lovers of short fiction: what are the most outstanding short stories you've read? Continue reading at Book Riot

[ Book Riot | 2020-10-27 10:31:00 UTC ]
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17 Excellent Short Stories By Black Authors

These short stories by Black authors include some of the best Black short stories published, for middle graders, YA readers, and adults. Continue reading at Book Riot

[ Book Riot | 2020-10-16 10:37:00 UTC ]
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Korean American experience resonates in ‘The Prince of Mournful Thoughts’

The longing for connection, for belonging, is woven throughout a dozen short stories in Caroline Kim’s superlative debut collection. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-10-13 22:35:50 UTC ]
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Korean American experience resonates in ‘The Prince of Mournful Thoughts’

The longing for connection, for belonging, is woven throughout a dozen short stories in Caroline Kim’s superlative debut collection. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-10-13 22:35:50 UTC ]
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