Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the pandemic, despite the efforts of brands like Kraft Mac & Cheese to suggest themselves as alternative breakfast foods. Now General Mills is capitalizing on that with the creation of a Sesame Street cereal brand, reports Ad Age’s Jessica Wohl (who also asks, quite reasonably, “What took them so long?”) There are two varieties: “C is for Cinnamon” cereal includes letter-shaped pieces and has a box featuring Cookie Monster and Elmo, while the “1 2 3 Berry” number-shaped cereal showcases Elmo and Abby Cadabby on the box. (If you’re a '70s child you might be wondering where the Count is, but the newer characters, explains Wohl, are more likely to resonate with the target audience of young kids.) General Mills is promoting the debut of the line as being a low-cost option for families, and, in keeping with the Sesame Street brand’s educational values, the back of the box opens up like a book, with English and Spanish short stories that feature Elmo visiting a farm and going to school.A monolithic meme When a strange metal monolith was discovered in the Utah desert last week, it seemed 2020 couldn’t get any weirder. The sighting, which has become even more bizarre with its subsequent... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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Kim Stanley Robinson’s novels envision the dire problems of the future—but also their solutions. Continue reading at New Yorker
[ New Yorker | 2022-01-24 11:00:00 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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New books and publications delve into the rich and evolving worlds of speculative fiction. Continue reading at The Washington Post
[ The Washington Post | 2022-01-19 16:00:20 UTC ]
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At Electric Literature, Diane Cooke speaks to Jessamine Chan about The School for Good Mothers, Chan’s incisive debut novel that revolves around how a young mother’s error lands her in a government reform program and at risk of losing custody of her child. They discuss one of Chan’s main... Continue reading at The Millions
[ The Millions | 2022-01-18 21:30:56 UTC ]
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Brooklyn's Unnameable Books, which was once featured in 2008 on a 'New Yorker' cover illustrating the obstacles indies face against Amazon, is moving down the street from its current location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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Lightning Books has snapped up the "thrilling" sequel to Adam Macqueen's Polari-longlisted Beneath the Streets. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 08:20:15 UTC ]
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The monarch had plenty of shortcomings, but he wasn’t a brute, writes Andrew Roberts. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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The Festival for Working-Class Writers' team are on the lookout for books to promote as part of their new book club, which launches in 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 23:43:53 UTC ]
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Angry Robot Books has scooped a "fierce, fast and fun" science fiction book by Ever Dundas. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 04:24:23 UTC ]
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The young poet delivers another stirring critique of modern America in a book that is at once pointed and hopeful. Continue reading at The Washington Post
[ The Washington Post | 2021-12-07 14:00:00 UTC ]
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Yesterday, a footnote to an op-ed in the LA Times revealed that Red Badge Films is now producing a documentary about Anthony Broadwater’s conviction and then exoneration of Alice Sebold’s rape, called Unlucky. Red Badge Films is helmed by Tim Mucciante, previously the executive producer for the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-03 17:48:54 UTC ]
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Bestselling novelist Matt Haig's children's book A Boy Called Christmas has been made into a film. Continue reading at BBC News
[ BBC News | 2021-11-27 00:15:59 UTC ]
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On this day in 1953, comic book legend Alan Moore (Watchmen, V for Vendetta, From Hell, Batman: The Killing Joke) was born in was Northampton, England. In addition to his mastery of signature storytelling, Moore is known for his forthright, outspoken nature (take, for instance, his criticism of... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-18 16:09:18 UTC ]
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Those who have been paying attention to local education news and the critical race theory debate know that many school districts are battling over what materials can be kept in libraries and taught in classrooms. The battle is making its way to the courts: just this week a PEN America report... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-11 17:33:10 UTC ]
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We at Engadget spend a lot of time thinking about the best tech gifts for anyone and everyone in your life. But during that process, we often can’t help but think about the things we’d like to receive as gifts. We encourage everyone to treat themselves in some way while scrambling to find gifts... Continue reading at Engadget
[ Engadget | 2021-11-11 15:30:08 UTC ]
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The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week
[ Media Week | 2021-10-26 15:58:53 UTC ]
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This classic story of a single mother’s struggle against poverty, published in 1946, would become the first novel by a Black woman to sell a million copies. Continue reading at The New York Times
[ The New York Times | 2021-10-22 04:28:52 UTC ]
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How the two nations’ intelligence services, once adversaries, turned into strong allies. Continue reading at The Washington Post
[ The Washington Post | 2021-10-20 12:00:00 UTC ]
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Don Winslow ripped the conservative West Virginia Democrat for conflicts of interest amid a Senate stalemate over Joe Biden's social policy agenda. Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
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