Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the pandemic, despite the efforts of brands like Kraft Mac & Cheese to suggest themselves as alternative breakfast foods. Now General Mills is capitalizing on that with the creation of a Sesame Street cereal brand, reports Ad Age’s Jessica Wohl (who also asks, quite reasonably, “What took them so long?”) There are two varieties: “C is for Cinnamon” cereal includes letter-shaped pieces and has a box featuring Cookie Monster and Elmo, while the “1 2 3 Berry” number-shaped cereal showcases Elmo and Abby Cadabby on the box. (If you’re a '70s child you might be wondering where the Count is, but the newer characters, explains Wohl, are more likely to resonate with the target audience of young kids.) General Mills is promoting the debut of the line as being a low-cost option for families, and, in keeping with the Sesame Street brand’s educational values, the back of the box opens up like a book, with English and Spanish short stories that feature Elmo visiting a farm and going to school.A monolithic meme When a strange metal monolith was discovered in the Utah desert last week, it seemed 2020 couldn’t get any weirder. The sighting, which has become even more bizarre with its subsequent... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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After 28 years, a book club in Venice, Calif., has finally finished reading Finnegans Wake by James Joyce — but the club's founder Gerry Fialka would argue you're never really done reading it. Continue reading at CBC
[ CBC | 2023-11-14 22:49:00 UTC ]
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With this past weekend's edition, the 'Journal' has ended running weekly bestseller lists. The paper had carried a total of seven lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-07 05:00:00 UTC ]
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Tracy K. Smith’s To Free the Captives: A Plea for the American Soul is available tomorrow, so we asked her a few questions about her readers, when she writes, and her favorite book to recommend to others. * Who do you most wish would read your book? People who are weary of the limits of […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-06 09:56:46 UTC ]
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#favorite book
World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 12pm cst, the “RESISTIR Groupe” of Latin American PEN Centers,... Continue reading at World Literature Today
[ World Literature Today | 2023-10-30 20:47:30 UTC ]
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#south america
#seventy books
#numerous awards
#durn-barba directs
#claude couffon
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#american literature
Fei-Fei Li, author of 'The Worlds I See' and co-director of Stanford's Human-Centered AI Institute, joins the L.A. Times Book Club Nov. 14. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-20 14:00:28 UTC ]
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From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
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Frankfurt Book Fair attendees are celebrating their 25th anniversaries as exhibitors, stand openings, and reconnecting with friends. The post Frankfurt Anniversaries and Fair Photos from Wednesday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-19 14:38:58 UTC ]
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Three organisations argue that more transparency is needed after research found AI models have been trained using pirated works by authors such as Zadie Smith and Stephen KingThree major European publishing trade bodies have urged the EU to “act now” on transparency over artificial intelligence... Continue reading at The Guardian
[ The Guardian | 2023-10-19 13:53:46 UTC ]
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The King's English Bookshop in Salt Lake City doubles down on supporting Drag Story Hours following a bomb threat, and is preparing to launch a new venture, Mosaics Community Bookstore and Venue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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United Kingdom regulators were effectively the last hurdle stopping Microsoft from purchasing Activision Blizzard, in the biggest merger the video game industry has ever seen. That hurdle was cleared this morning as the UK’s Competition and Markets Authority relented to adjusted terms.... Continue reading at PC World
[ PC World | 2023-10-13 14:10:14 UTC ]
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More than 150 writers and industry professionals are asking the firm, which is a leading sponsor of UK literary festivals, to drop their investmentsMore than 150 authors and books industry professionals including Naomi Klein, Robert Macfarlane, Emma Dabiri and Geoff Dyer have signed a statement... Continue reading at The Guardian
[ The Guardian | 2023-10-13 11:35:41 UTC ]
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Who doesn't want to throw a Halloween book club? Find Halloween book club ideas, decor, party favors, and recommended reads all here! Continue reading at Book Riot
[ Book Riot | 2023-09-25 10:30:00 UTC ]
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Bestselling author Sarah Young, whose 2004 title 'Jesus Calling' is one of the most successful devotionals of all time, died on September 1. She was 77. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-02 04:00:00 UTC ]
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After several critics complained of being quoted out of context on the covers of Jordan Peterson’s new book, the industry body has spoken out against the practiceThe Society of Authors (SoA) has spoken out against publishers misrepresenting negative reviews on book covers and the UK publisher... Continue reading at The Guardian
[ The Guardian | 2023-09-01 06:02:22 UTC ]
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Publishers of interactive formats extend key franchises with exciting new titles and products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Sarah Young, author of ‘Jesus Calling—’one of the most successful devotionals of all time—is experiencing a health crisis, as confirmed by her publisher, Thomas Nelson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
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Rabbi Donniel Hartman urges Jews to forge a connection between themselves and 3,000 years of Jewish life in his new book, Who Are the Jews—and Who Can We Become?. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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