Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the pandemic, despite the efforts of brands like Kraft Mac & Cheese to suggest themselves as alternative breakfast foods. Now General Mills is capitalizing on that with the creation of a Sesame Street cereal brand, reports Ad Age’s Jessica Wohl (who also asks, quite reasonably, “What took them so long?”) There are two varieties: “C is for Cinnamon” cereal includes letter-shaped pieces and has a box featuring Cookie Monster and Elmo, while the “1 2 3 Berry” number-shaped cereal showcases Elmo and Abby Cadabby on the box. (If you’re a '70s child you might be wondering where the Count is, but the newer characters, explains Wohl, are more likely to resonate with the target audience of young kids.) General Mills is promoting the debut of the line as being a low-cost option for families, and, in keeping with the Sesame Street brand’s educational values, the back of the box opens up like a book, with English and Spanish short stories that feature Elmo visiting a farm and going to school.A monolithic meme When a strange metal monolith was discovered in the Utah desert last week, it seemed 2020 couldn’t get any weirder. The sighting, which has become even more bizarre with its subsequent... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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At the ABA Community Forum, held at Winter Institute 2024 in Cincinnati on February 14, a developing coalition of booksellers spoke on behalf of Palestinians under fire in Gaza and advocated for diversity, equity, and inclusion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Lucy Sante recounts the trials and joys of her gender transition in the memoir “I Heard Her Call My Name.” Continue reading at The New York Times
[ The New York Times | 2024-02-03 10:14:55 UTC ]
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The resignations and disciplinary actions come after it was revealed that certain authors and books—including R.F. Kuang's hit novel 'Babel'—had been inexplicably deemed "not eligible" for the Hugo at Worldcon 2023 in Chengdu, China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-01 05:00:00 UTC ]
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We spoke with the three big ALA Award winners about their initial reactions to the news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget
[ Engadget | 2024-01-18 19:16:41 UTC ]
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Ottawa is working through an AI inquiry while Canada's publishing industry is 'still waiting for ministers to honor their commitment.' The post Canada Calls for AI Input With Copyright Needs Still Unmet appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-16 13:58:06 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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By instinct and intention, I have been reading books about New York or set in New York since I was a kid. Each one uncovers a facet of the city. Together they form my picture of the life that is hidden inside its buildings or around the corner. Some of these titles, I read when […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-14 09:51:18 UTC ]
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Columnist lashes out after climate change minister makes speech during Cop28 declaring ‘profound respect’ for Indigenous people’s care for landFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastChris Bowen has called on... Continue reading at The Guardian
[ The Guardian | 2023-12-14 05:53:25 UTC ]
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The group in California started on the notoriously challenging novel by James Joyce in 1995. In October, it reached the end. Continue reading at The New York Times
[ The New York Times | 2023-12-07 10:40:10 UTC ]
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In comments submitted to the U.S. Copyright Office this week, the Association of American Publishers slammed assertions by the tech industry that fair use permits AI developers to use copyrighted works to train their systems without permission or compensation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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Seeing no follow-through on the Canadian government's promise to review the Copyright Modernization Act, a coalition asks for a meeting. The post Canadian Publishing Calls Out Ottawa’s Inaction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-30 18:54:10 UTC ]
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In a video address to the Munich Literature Festival yesterday, the human rights activist and Booker Prize-winning author of The God of Small Things Arundhati Roy made a powerful speech in solidarity with the Gazan people, and with the millions around the world marching for a ceasefire. Roy—who... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-17 17:42:49 UTC ]
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During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday
[ Digiday | 2023-11-17 05:01:00 UTC ]
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After 28 years, a book club in Venice, Calif., has finally finished reading Finnegans Wake by James Joyce — but the club's founder Gerry Fialka would argue you're never really done reading it. Continue reading at CBC
[ CBC | 2023-11-14 22:49:00 UTC ]
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